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“william winston”

Showing 1 - 12 of 37 results for “william winston”
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  • 4x4 Leadership and the Purpose of the Firm

    by William Winston, H H Bradshaw ...
    Most executive leaders will tell you they’re constantly striving to move their organizations toward some envisioned future, a future that includes increased trade, company and employee self-confidence, and customer satisfaction. And yet, this goal is often elusive because few executives possess the required know-how. But now, in 4X4 Leadership and the Purpose of the Firm, you’ll find how you can ... Read more

    $68.99 USD

  • Marketing Long-Term and Senior Care Services

    by William Winston ...
    Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices. ... Read more

    $61.99 USD

  • Cases and Select Readings in Health Care Marketing

    by William Winston, Robert Sweeney, Robert L Berl *Deceased* ...
    Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of ... Read more

    $61.99 USD

  • Writing for Money in Mental Health

    by William Winston, Douglas H Ruben ...
    Offering a simple-to-follow roadmap for scholars, practitioners, and journalists seeking payable markets for their works, Writing for Money in Mental Health is your authoritative guide to the inner circle of writing for dollars on mental health topics. For psychiatrists; psychologists; occupational, physical, and vocational therapists; allied health practitioners; and journalists specializing in ... Read more

    $45.99 USD

  • The Aftermath of Reengineering

    Downsizing and Corporate Performance

    by William Winston, Tony Carter ...
    Explore the multifaceted steps needed for a successful reengineering process!With The Aftermath of Reengineering: Downsizing and Corporate Performance, you will explore the effectiveness of business organizations after they have significantly changed how they do business. Reengineering is based on the concept of significantly altering existing business models and thinking by reinventing the way in ... Read more

    $57.99 USD

  • Fundamentals of Leisure Business Success

    A Manager's Guide to Achieving Success in the Leisure and Recreation Industry

    by William Winston ...
    In Fundamentals of Leisure Business Success, you'll sidestep the theoretical, overly academic jargon that often bogs down books dealing with leisure and recreation and discover many revolutionary, practical ways that these theories translate into the everyday realities of market share, employee management, and all-out business survival. You'll have the benefit of 20 years of actual experience in ... Read more

    $73.99 USD

  • Marketing Mental Health Services to Managed Care

    by William Winston, Norman Winegar, John Bistline ...
    Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps professionals understand contemporary market forces and how to reshape marketing strategies in an increasingly competitive environment.Marketing Mental Health Services to Managed Care begins by demystifying the seemingly bewildering world of managed care ... Read more

    $54.99 USD

  • Marketing Planning in a Total Quality Environment

    by William Winston, John L Stanton, Robert E Linneman ...
    Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, ... Read more

    $57.99 USD

  • Managed Service Restructuring in Health Care

    A Strategic Approach in a Competitive Environment

    by William Winston, Robert L Goldman, Sanjib K Mukherjee ...
    Survival in the growing managed care environment requires the integration of financial analysis, market appraisal, and administrative management. The authors of Managed Service Restructuring in Health Care provide a unique tool for readers to enable them to make these successful management decisions in restructuring services. The unique approach in this book assists health care managers and ... Read more

    $34.99 USD

  • Managing Sales Professionals

    The Reality of Profitability

    by William Winston, Joseph P Vaccaro ...
    This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing Sales Professionals provides readers with specific details and illustrates how to plan, organize, staff, operate, and evaluate a sales force and its activities. This book offers an approach that is practical and realistic--one that is needed by sales managers who want to oversee a ... Read more

    $61.99 USD

  • Professional Practice in Health Care Marketing

    Proceedings of the American College of Healthcare Marketing

    by William Winston ...
    This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty. ... Read more

    $61.99 USD

  • Persuasive Advertising for Entrepreneurs and Small Business Owners

    How to Create More Effective Sales Messages

    by William Winston, Jay P Granat ...
    Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a ... Read more

    $87.99 USD