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Showing 1 - 12 of 12 results for “wided batat”
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  • Experiential Marketing

    Case Studies in Customer Experience

    by Wided Batat ...
    Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.Experiential Marketing incorporates 36 international case studies from 12 key sectors, from ... Read more

    $66.99 USD

  • Experiential Marketing

    Consumer Behavior, Customer Experience and The 7Es

    by Wided Batat ...
    Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty?In this exciting new book, Wided Batat ... Read more

    $68.99 USD

  • Design Thinking for Food Well-Being

    The Art of Designing Innovative Food Experiences

    Edited by Wided Batat ...
    Series series Business and Management (R0)
    How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between design thinking, food experience, and food well-being.While many aspects of food innovation are focused ... Read more

    $152.99 USD

  • Marketing and Designing the Tourist Experience

    by Isabelle Frochot, Wided Batat ...
    The originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a range of sources. Drawing all this together allows the authors to offer a much needed multifaceted but carefully integrated overview of managing and promoting the tourist experience. For students and practitioners alike it will make clear both ... Read more

    $45.99 USD

  • New Directions in Art, Fashion, and Wine

    Sustainability, Digitalization, and Artification

    by Annamma Joy, Deniz Atik, Wided Batat, Stephen Brown, Myriam Brouard, Taylor Brydges, Federica Carlotto, Zeynep Ozdamar Ertekin, A. Fuat Firat, José-Carlos García-Rosell0, Bianca Grohmann1, Claudia E. Henninger2, Celina Jones3, Kathryn A. LaTour4, Aurelie Le Normand5, Jukka Mäkinen6, Johanna Moisander7, Daragh O'Reilly8, Pratibha Ram9, Gabriele Troilo0, Songyi Yan1, Ying Zhu2, Camilo Peña3 ...
    Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards ... Read more

    $93.99 USD

  • The New Luxury Experience

    Creating the Ultimate Customer Experience

    by Wided Batat ...
    Series series Business and Management (R0)
    This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies ... Read more

    $89.09 USD

  • The Rise of Positive Luxury

    Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth

    Edited by Wided Batat ...
    Series series Routledge Studies in Luxury Management
    Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being ... Read more

    $59.99 USD

  • Digital Luxury

    Transforming Brands and Consumer Experiences

    by Wided Batat ...
    The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.This exciting new text, the first on this timely subject, written by an expert author ... Read more

    $71.99 USD

  • Food and Experiential Marketing

    Pleasure, Wellbeing and Consumption

    Edited by Wided Batat ...
    Series series Routledge Interpretive Marketing Research
    Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food ... Read more

    $62.99 USD

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  • Entrepreneurship in Healthcare

    by Ralf Wilden, Massimo Garbuio, Federica Angeli, Daniele Mascia ...
    Series series Routledge Studies in Health Management
    Entrepreneurship in the Healthcare sector has received increased attention over the last two decades, both in terms of scholarly research and number of innovative enterprises. Entrepreneurial activities and innovations have emerged from and will continue to be driven by several actors along the healthcare value chain but especially from non-traditional healthcare players. In this new volume, we ... Read more

    $59.99 USD

  • Circular Economy

    Challenges and Opportunities for Ethical and Sustainable Business

    Edited by Helen Kopnina, Kim Poldner ...
    How can we design circular business models? How can we organize the transition from a linear to a circular economy? And how can we imagine circular futures that help us transform current realities? This book aims to provide answers to these questions while addressing the challenges and opportunities of the circular economy.The authors reflect on why conventional sustainability models – such as the ... Read more

    $54.99 USD

  • Generation Z Marketing and Management in Tourism and Hospitality

    The Future of the Industry

    Edited by Nikolaos Stylos, Roya Rahimi, Bendegul Okumus, Sarah Williams ...
    Series series Business and Management (R0)
    Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human ... Read more

    $188.99 USD