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Showing 1 - 12 of 14 results for “weng marc lim”
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  • Air Asia: Penetrating into the South African Airline Industry

    by Weng Marc Lim ...
    Research Paper (undergraduate) from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: High Distinction, Monash University Malaysia, Sunway Campus, course: Strategic Management, language: English, abstract: Air Asia is a low-cost carrier based in Kuala, Lumpur Malaysia which flies to over 66 successfully penetrated destinations in 18 countries ... Read more

    $18.48 USD

  • Panty Pad: Marketing Menstrual Pads to the Japanese Market

    by Weng Marc Lim ...
    Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, Monash University Malaysia, Sunway Campus, language: English, abstract: This book presents a new innovative version of menstrual pads – Panty Pad, and illustrates how it can be marketed in Japan. The rationale behind this innovative invention is to ... Read more

    $20.02 USD

  • Research Methodology: A Toolkit of Sampling and Data Analysis Techniques for Quantitative Research

    by Weng Marc Lim, Ding Hooi Ting ...
    Document from the year 2012 in the subject Mathematics - Statistics, Monash University Malaysia, Sunway Campus, language: English, abstract: Selecting appropriate sampling methods and data analysis techniques for a research study is generally accepted by all researchers in the academia as an imperative component of the research methodology. However, researchers may be encountered with dilemmas ... Read more

    $33.09 USD

  • Anakku: Revitalising the Next to Nature Feeding Range

    by Weng Marc Lim, Seing Wan Seeto, Pik Han Lim, Mei Ling Lim ...
    Research Paper (undergraduate) from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: High Distinction, Monash University Malaysia, Sunway Campus, course: Marketing Planning and Implementation, language: English, abstract: This marketing plan was formulated by the SL3 marketing consultation team for Anakku Baby Connection Sdn Bhd as part of MKW3121 ... Read more

    $40.81 USD

  • COVID-19, Business, and Economy in Malaysia

    Retrospective and Prospective Perspectives

    Edited by Weng Marc Lim, Surinderpal Kaur, Huey Fen Cheong ...
    Series series COVID-19 in Asia
    Part of a mini-series of Focus books on COVID-19 in Malaysia, the chapters in this book address the pandemic’s impact on business and the economy in Malaysia.Covering a range of challenges and opportunities for business and the economy over a year-long period, starting from Malaysia’s first pandemic lockdown in March 2020 to the state of the country as of May 1, 2021, the contributors highlight ... Read more

    $30.99 USD

  • Social and Sustainability Marketing

    A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

    by Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, M.S. Balaji, Weng Marc Lim ...
    "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and ... Read more

    $73.99 USD

  • Future of Education in Asia

    Sustainability, Technology and Internationalisation

    Edited by Ambigapathy Pandian, Vighnarajah, Weng Marc Lim, Huey Fen Cheong ...
    Series series Education (R0)
    One of a series of titles on the Futures of Asia, "Future of Education in Asia: Sustainability, Technology and Internationalisation” delves into three key sections, each exploring pivotal aspects shaping the educational landscape of tomorrow. In Section A, we delve into "Fostering Sustainable Education", unravelling strategies, insights, and paradigms that educators and policymakers need to ... Read more

    $152.09 USD

  • Future of Business in Asia

    Exploring Pathways to Tomorrow’s Business Landscape

    Edited by M. S. Balaji, Jishnu Bhattacharyya, Weng Marc Lim, Huey Fen Cheong ...
    Series series Business and Management (R0)
    One of a series of titles on the Futures of Asia, “Future of Business in Asia” comprehensively examines the evolving business landscape in Asia. This book offers an in-depth analysis of the economic development trajectories, the impact of technological innovations, environmental sustainability, and the changing landscape of family businesses and digital marketing in Asia. Each chapter, contributed ... Read more

    $125.09 USD

  • Future of Healthcare in Asia

    Advancing Equity, Ethics and Technology in Asian Healthcare

    Edited by Rong Xiang Ng, Weng Marc Lim, Huey Fen Cheong ...
    Series series Medicine (R0)
    One of a series of titles on the Futures of Asia, "Future of Healthcare in Asia" comprehensively examines the dramatic and accelerating impact of technological innovation on healthcare systems across the region. The rapid rise of telemedicine, artificial intelligence, and digital platforms is reshaping how healthcare is delivered, accessed, and experienced. At the same time, persistent, ... Read more

    $143.09 USD

  • Future of Economy in Asia

    Geopolitical Diplomacy, Technological Revolutions and Sustainable Pathways

    Edited by Evan Lau, Weng Marc Lim, Huey Fen Cheong ...
    Series series Economics and Finance (R0)
    One of a series of titles on the Futures of Asia, Future of Economy in Asia explores diverse facets of the region's economic landscape during the transformative 2020s, offering insights into pivotal transformations and potential trajectories. Structured into three sub-sections—(1) Economic Growth and Geopolitical Diplomacy, (2) Technological and Transformative Future, and (3) Future of ... Read more

    $125.09 USD

  • Future of Work in Asia

    Transforming Work Models, Workforce Dynamics and Workplace Technology

    Edited by Chorng Yuan Fung, Agnes Siang Siew Lim, Weng Marc Lim, Huey Fen Cheong ...
    Series series Social Sciences (R0)
    One of a series of titles on the Futures of Asia, this book explores diverse facets of Asia’s work landscape during the transformative 2020s, offering insights into pivotal transformations and potential trajectories. The covered topics include future work models, the role of technology in the future workplace, the dynamics of the future workforce, and the evolving landscape of work. Examining the ... Read more

    $152.09 USD

  • Future of Media in Asia

    Artificial Intelligence, Digital Technology and Media Practice

    Edited by Danilo Araña Arao, Weng Marc Lim, Huey Fen Cheong ...
    Series series Literature, Cultural and Media Studies (R0)
    One of a series of titles on the Futures of Asia, “Future of Media in Asia” explores diverse facets of Asia's media landscape during the transformative 2020s, offering insights into pivotal transformations and potential trajectories. The covered topics include artificial intelligence, digital technology and media practice. Examining the topics from corporate foresight and past-future to ... Read more

    $116.09 USD