Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

PR and Communication in Local Government and Public Services

by John Brown, Pat Gaudin, Wendy Moran ...

Series series PR In Practice
In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and ... Read more

$46.79 USD

In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and
... Read more

EVENTS²

How to organize a successful event?

by Kevin Van der Straeten ...

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events, ... Read more

$23.50 USD

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events,
... Read more
Understanding E-Government

Information Systems in Public Administration

by Vincent Homburg ...

Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics claim, however, that ICTs’ potential for democratic renewal is hampered by ancient assumptions of ... Read more

$72.99 USD

Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics claim, however, that ICTs’ potential for democratic renewal is hampered by ancient assumptions of
... Read more
ICTs and Development

A Study of Telecentres in Rural India

by M. Mukerji ...

Series series Business and Management (R0)
Juxtaposes the global discourse on ICT-D with in-depth case studies on the pattern of access and use of telecentres to draw implications for the possible development trajectories induced by the provision of ICTs in rural hinterlands of India. ... Read more

$49.49 USD

Juxtaposes the global discourse on ICT-D with in-depth case studies on the pattern of access and use of telecentres to draw implications for the possible development trajectories induced by the provision of ICTs in rural hinterlands of India.
... Read more
Humanizing the Web

Change and Social Innovation

by H. Oinas-Kukkonen ...

Series series Business and Management (R0)
Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Presents concepts that will help readers understand why the web evolved as it did, what is going on right now, and what will happen next. ... Read more

$40.49 USD

Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Presents concepts that will help readers understand why the web evolved as it did, what is going on right now, and what will happen next.
... Read more
Hit Brands

How Music Builds Value for the World's Smartest Brands

by D. Jackson, R. Jankovich, E. Sheinkop ...

Series series Business and Management (R0)
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. ... Read more

$49.49 USD

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
... Read more
Free Report - 7 Tips For Working With Journalists And The Media

by David Sell ...

The phone rings and it's a journalist wanting a comment or some background information; what do you do next?These 7 quick tips will help you remain calm and in control of the situation; and if you're in control you can derive maximum benefit from the encounter. ... Read more

Free

The phone rings and it's a journalist wanting a comment or some background information; what do you do next?These 7 quick tips will help you remain calm and in control of the situation; and if you're in control you can derive maximum benefit from the encounter.
... Read more
The Economics of Biofuel Policies

Impacts on Price Volatility in Grain and Oilseed Markets

by Harry de Gorter, D. Drabik, David R. Just ...

Series series Economics and Finance (R0)
The global food crises of 2008 and 2010 and the increased price volatility revolve around biofuels policies and their interaction with each other, farm policies and between countries. While a certain degree of research has been conducted on biofuel efficacy and logistics, there is currently no book on the market devoted to the economics of biofuel policies. The Economics of Biofuel Policies ... Read more

$35.99 USD

The global food crises of 2008 and 2010 and the increased price volatility revolve around biofuels policies and their interaction with each other, farm policies and between countries. While a certain degree of research has been conducted on biofuel efficacy and logistics, there is currently no book on the market devoted to the economics of biofuel policies. The Economics of Biofuel Policies
... Read more
The Innovation for Development Report 2009-2010

Strengthening Innovation for the Prosperity of Nations

by A. López-Claros ...

Series series Business and Management (R0)
The relative importance of various drivers of economic growth and prosperity has evolved over time and for a growing number of countries, innovation, in its many dimensions, is emerging as a leading factor. The 'Innovation for Development Report' provides a comprehensive look at the role of innovation in enhancing the development process. ... Read more

$49.49 USD

The relative importance of various drivers of economic growth and prosperity has evolved over time and for a growing number of countries, innovation, in its many dimensions, is emerging as a leading factor. The 'Innovation for Development Report' provides a comprehensive look at the role of innovation in enhancing the development process.
... Read more
Guerrilla P.R. 2.0

Wage an Effective Publicity Campaign without Going Broke

by Michael Levine ...

$6.99 USD

Also available as: Audiobook
The Management Game of Communication

Edited by Peggy Simcic Brønn, Stefania Romenti, Ansgar Zerfass ...

Series Book 1 - Advances in Public Relations and Communication Management
We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? ... Read more

$132.89 USD

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations?
... Read more
Industrial Approaches to Media

A Methodological Gateway to Industry Studies

by Matthew Freeman ...

Series series Literature, Cultural and Media Studies (R0)
This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals.While the study of media industries is a focal point at many universities around the world – promising, as it might, rich dialogues between academia and industry – understandings of the actual methodologies for ... Read more

$80.09 USD

This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals.While the study of media industries is a focal point at many universities around the world – promising, as it might, rich dialogues between academia and industry – understandings of the actual methodologies for
... Read more

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

PR In Practice

PR and Communication in Local Government and Public Services

People who read this also enjoyed

EVENTS²

Understanding E-Government

ICTs and Development

Humanizing the Web

Hit Brands

Free Report - 7 Tips For Working With Journalists And The Media

The Economics of Biofuel Policies

The Innovation for Development Report 2009-2010

Guerrilla P.R. 2.0

The Management Game of Communication

Industrial Approaches to Media

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

PR In Practice

Show:

People who read this also enjoyed