Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

A Tale of Two Team Members

by Dr Chris Bart, Wayne Nichols ...

"A Tale of Two Team Members" is a tale about LEADERSHIP. Using an Insurance Agency as its focal organization, the book describes how four simple yet amazing questions help the person in charge of the Agency become a truly effective Leader. The lessons that this "tale" imparts, however, are applicable to ANY organization and ANY key priority. ... Read more

$9.99 USD or Free with Kobo Plus

"A Tale of Two Team Members" is a tale about LEADERSHIP. Using an Insurance Agency as its focal organization, the book describes how four simple yet amazing questions help the person in charge of the Agency become a truly effective Leader. The lessons that this "tale" imparts, however, are applicable to ANY organization and ANY key priority.
... Read more

Public Opinion

by Walter Lippmann ...

In "Public Opinion," Walter Lippmann presents an incisive exploration of the mechanisms that shape public attitudes and beliefs in democratic societies. This seminal work, published in 1922, utilizes a blend of journalism and social psychology to dissect the processes of perception and propaganda. Lippmann argues that the way information is presented influences public understanding, thereby ... Read more

Was $1.99 USD Now $0.99 USD or Free with Kobo Plus

Also available as: Audiobooks

In "Public Opinion," Walter Lippmann presents an incisive exploration of the mechanisms that shape public attitudes and beliefs in democratic societies. This seminal work, published in 1922, utilizes a blend of journalism and social psychology to dissect the processes of perception and propaganda. Lippmann argues that the way information is presented influences public understanding, thereby
... Read more

Also available as: Audiobooks
Creating and Delivering Your Value Proposition

Managing Customer Experience for Profit

by Cindy Barnes, Helen Blake, David Pinder ...

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value ... Read more

$46.99 USD

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value
... Read more
How to Sell More

Tools and Techniques from Harvard Business Review

by Harvard Business Review ...

Over the last decade, technology has dramatically changed the role of salespeople at companies of all sizes. But one crucial fact remains: Sales is the most vital function of every business.In How to Sell More, the editors of Harvard Business Review have gathered advice from some of the world’s top business professors, consultants, trainers, and sales managers. In these collected essays, you’ll ... Read more

$8.99 USD or Free with Kobo Plus

Over the last decade, technology has dramatically changed the role of salespeople at companies of all sizes. But one crucial fact remains: Sales is the most vital function of every business.In How to Sell More, the editors of Harvard Business Review have gathered advice from some of the world’s top business professors, consultants, trainers, and sales managers. In these collected essays, you’ll
... Read more
The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

by Jacquelyn A. Ottman ...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Read more

$17.99 USD

Also available as: Audiobook

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman
... Read more

Also available as: Audiobook
Marketing

by Peter Spalton ...

Series series Collins Business Secrets
The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology ... Read more

$0.99 USD

Also available as: Audiobook

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology
... Read more

Also available as: Audiobook
Visual Merchandise Display

by Romeo Richards ...

Visual Merchandise Display: How to create a beautiful yet profitable display- Have you ever wondered why some retail stores are constantly jam pack while others remain empty even in a crammed shopping mall?- Why do shoppers choose one retail store over the other?- What can you do to make your store the shoppers' choice?***You might be wondering if this book is so good why I am selling it for such ... Read more

$8.97 USD or Free with Kobo Plus

Visual Merchandise Display: How to create a beautiful yet profitable display- Have you ever wondered why some retail stores are constantly jam pack while others remain empty even in a crammed shopping mall?- Why do shoppers choose one retail store over the other?- What can you do to make your store the shoppers' choice?***You might be wondering if this book is so good why I am selling it for such
... Read more
The Successful Sales Manager: A Sales Manager's Handbook For Building Great Sales Performance

by Dustin Ruge ...

The Successful Sales Manager: A Sales Manager's Handbook for Building Great Sales Performance is a new book published by industry veteran Dustin W Ruge.In the book, Dustin covers the critical aspects as to why so many sales organizations fail and how to successfully move from bad sales management performance to great sales leaders and results. ... Read more

$6.99 USD or Free with Kobo Plus

The Successful Sales Manager: A Sales Manager's Handbook for Building Great Sales Performance is a new book published by industry veteran Dustin W Ruge.In the book, Dustin covers the critical aspects as to why so many sales organizations fail and how to successfully move from bad sales management performance to great sales leaders and results.
... Read more
Fashion Marketing

by Tony Hines, Margaret Bruce ...

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Read more

$265.00 USD

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury
... Read more
Guide to Captives and Alternative Risk Financing

by Donald Riggin ...

Master the What, Why, When and When Not of CaptivesThrough exclusive, expert analysis and an extensive use of in-depth case studies to illustrate real-world situations and applications, Guide to Captives and Alternative Risk Financing provides a practical guide to captives and other risk-financing techniques. For new professionals or those dealing with captives & alternative risk on a limited ... Read more

$89.29 USD

Master the What, Why, When and When Not of CaptivesThrough exclusive, expert analysis and an extensive use of in-depth case studies to illustrate real-world situations and applications, Guide to Captives and Alternative Risk Financing provides a practical guide to captives and other risk-financing techniques. For new professionals or those dealing with captives & alternative risk on a limited
... Read more
The Sales Psychologist - Mini Edition - The Greatest Secrets of Ethical Psychological Persuasion applied to Sales

by Samara Pope ...

In this 2nd edition Samara Pope gives an insight of the greatest secrets of ethical psychological persuasion applied to sales that she formulated over 20 years while working with psychologists and sales trainers and how she developed them into successful sales strategies for turning every NO into a YES, being irresistibly persuasive and making clients come to you.Table of ContentsPart 1 – The ... Read more

$4.99 USD or Free with Kobo Plus

In this 2nd edition Samara Pope gives an insight of the greatest secrets of ethical psychological persuasion applied to sales that she formulated over 20 years while working with psychologists and sales trainers and how she developed them into successful sales strategies for turning every NO into a YES, being irresistibly persuasive and making clients come to you.Table of ContentsPart 1 – The
... Read more
Mastering the New Media Landscape

Embrace the Micromedia Mindset

by Barbara Cave Henricks, Rusty Shelton ...

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

$12.99 USD

Also available as: Audiobook

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show
... Read more

Also available as: Audiobook

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“wayne nichols”

A Tale of Two Team Members

People who read this also enjoyed

Public Opinion

Creating and Delivering Your Value Proposition

How to Sell More

The New Rules of Green Marketing

Marketing

Visual Merchandise Display

The Successful Sales Manager: A Sales Manager's Handbook For Building Great Sales Performance

Fashion Marketing

Guide to Captives and Alternative Risk Financing

The Sales Psychologist - Mini Edition - The Greatest Secrets of Ethical Psychological Persuasion applied to Sales

Mastering the New Media Landscape

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“wayne nichols”

Show:

People who read this also enjoyed