Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“walter d scott”

Showing 1 - 12 of 12 results for “walter d scott”
Skip side bar filters

  • Scientific Advertising with The Psychology of Advertising

    based on the works of Claude Hopkins and Walter D. Scott

    by Claude C. Hopkins, Walter D. Scott, Dr. Robert C. Worstell ...
    Series series Online Millionaire Plan Guides
    Two Marketing references you can bet your next promotion on."Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written."The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising ... Read more

    $3.99 USD

People who read this also enjoyed

  • The Story Wars

    by Erik Saelens ...
    Temporary half price!Marketers! Advertising agencies! My brothers and sisters. I see in your eyes the same fear that would take the heart of me. A day may come when the courage of marketers fails, when we forsake our brands and they all come tumbling down; but it is not this day. An hour of wolves and shattered companies when our ability to connect to our stakeholders comes crashing down! But it ... Read more

    $25.00 USD or Free with Kobo Plus

  • Marketing Metrics

    The Definitive Guide to Measuring Marketing Performance

    by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...
    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Read more

    $44.99 USD

  • How to Get More Followers on Instagram

    by Melanie Chaisson ...
    Instagram Basics for gaining more followers. This simple step-by-step method is used by business owners and marketers. ... Read more

    $1.64 USD

  • Bang!

    Getting Your Message Heard in a Noisy World

    by Linda Kaplan Thaler, Robin Koval ...
    The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' ... Read more

    $4.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Business-to-Business Marketing

    A step-by-step guide

    by Mark Eardley ...
    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

    $9.09 USD

  • Brain to Books Cyber Convention Author's Super Simple Guide to Participation

    by Aurelia Maria Casey, Angela B. Chrysler ...

    Free

  • Online Marketing Curator

    Ads and SEO Traffic Source

    by Herbert O Nobleman ...
    Series Book 1 - Online Marketing Curator - Affiliate Friendly
    Do you want to know more about ADS, TRAFFIC and SEO Terminology? Note: In every ADVERT, there are things that matter most and which helps one to succeed in his campaign. And Online Marketing is all about creating the awareness of your product/service to millions who surf the InterNet. Some might have a specific product in mind or some might not. But the most important part of this is, how to ... Read more

    $2.50 USD

  • Brilliant PR

    Create A Pr Sensation, Whatever Your Budget, Whatever Your Business

    by Cathy Bussey ...
    Series series Brilliant Business
    Cathy Wallace is features editor of PRWeek, the leading title for the UK PR industry. Prior to PRWeek she worked for a range of daily and weekly newspapers and magazines, and first cut her teeth as a trainee reporter on a local newspaper more than seven years ago. ... Read more

    $9.89 USD

  • Corporate Communication

    A Marketing Viewpoint

    by Klement Podnar ...
    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of ... Read more

    $79.99 USD

  • Reviews Sell Books

    by Christine Nolfi ...
    Looking to spark sales of your book? Reviews Sell Books will show you simple, step-by-step ways to find reviewers in a variety of places to get the reviews your book deserves. This short manual is filled with helpful links and samples of successful query letters you can use as idea starters to grab the attention of potential reviewers. You’ll discover: How to find reviewers, sometimes in the most ... Read more

    $2.99 USD

  • Secrets to a Successful Blog Tour

    by Donna Huber ...
    From the publicist who introduced the world to Fifty Shades of Grey, Donna Huber is now revealing her secrets to successful blog tours. She shares tips and tricks learned through organizing over 30 tours, blasts, and promotional events for nearly 50 independently and traditionally published titles. Secrets revealed in this quick read include, Planning stage decisions Different types of tours ... Read more

    $3.99 USD