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“wally snyder”

Showing 1 - 12 of 12 results for “wally snyder”
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  • Ethics in Advertising

    Making the case for doing the right thing

    by Wally Snyder ...
    This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.The author presents the rules of ethical conduct recommended by the Institute for ... Read more

    $70.99 USD

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  • The New Rules of Green Marketing

    Strategies, Tools, and Inspiration for Sustainable Branding

    by Jacquelyn A. Ottman ...
    Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Read more

    $17.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money

    by Ace McCloud ...
    Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<... ... Read more

    $3.99 USD or Free with Kobo Plus

  • Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

    by Director Daniel C. Esty, Andrew S. Winston ...
    The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from itThis book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, ... Read more

    $19.79 USD

  • The Vigilant Investor

    A Former SEC Enforcer Reveals How to Fraud-Proof Your Investments

    by Pat HUDDLESTON ...
    Making sound investments is tough enough without having to worry about unscrupulous financial advisers and outright frauds. But recently strengthened laws aren’t enough to stop the “professionals” intent on profiting from—or just plain stealing—your money. As an Enforcement Branch Chief at the Securities and Exchange Commission, Pat Huddleston witnessed countless people lose their life savings to ... Read more

    $4.99 USD

  • Summary and Analysis of Contagious: Why Things Catch On

    Based on the Book by Jonah Berger

    by Worth Books ...
    Series series Smart Summaries
    So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary and analysis of Contagious includes:Historical contextChapter-by-chapter overviewsDetailed timeline of ... Read more

    $4.99 USD or Free with Kobo Plus

  • The Best Digital Marketing Campaigns in the World II

    by Damian Ryan ...
    In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies ... Read more

    $35.09 USD

  • The Moral Foundation of Economic Behavior

    by David C. Rose ...
    This book explains why moral beliefs can and likely do play an important role in the development and operation of market economies. It provides new arguments for why it is important that people genuinely trust others-even those whom they know don't particularly care about them-because in key circumstances institutions are incapable of combating opportunism. It then identifies specific ... Read more

    $34.19 USD

  • Brands with a Conscience

    How to Build a Successful and Responsible Brand

    Edited by Nicholas Ind, Sandra Horlings ...
    The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go ... Read more

    $38.69 USD

  • SEO Help

    20 Semantic Search Steps that Will Help Your Business Grow

    by David Amerland ...
    Search has changed. Search marketing now works differently.Semantic search is disrupting many of the practices associated with traditional search engine optimization techniques. David Amerland takes the complex subject of semantic search optimization and reduces it into twenty manageable steps anyone can apply.Using some of the most advanced semantic SEO techniques, in plain English, he shows you ... Read more

    $9.89 USD or Free with Kobo Plus

  • Affiliate Marketing: Think Like A Boss

    by Aditya Samanta ...
    Affiliate marketing is a way for a blogger or anyone involved in online marketing to make money by promoting products and services in exchange for a commission from the sales or leads they drive. In other words when you refer someone to any online product or service and when that person buys the product based on your recommendation, you receive a commission. Here in this book, we will guide you in ... Read more

    Free

  • Get Your Money Where Your Mouth Is

    How to Use Seminars and Public Speaking to Market and Promote Your Business, Profession, or Passion—Profitably

    by David R. Portney ...
    We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most effective way possible—by using the power of seminars and public speaking.With seminar and public ... Read more

    $9.99 USD or Free with Kobo Plus