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Showing 1 - 12 of 12 results for “w b phillips”
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  • How Department Stores Are Carried On

    Enriched edition.

    by W. B. Phillips, Sadie Whitlock ...
    In "How Department Stores Are Carried On," W. B. Phillips provides a thorough examination of the operational intricacies of department stores in the early 20th century. Through a meticulous blend of qualitative and quantitative analysis, Phillips discusses management practices, merchandising strategies, and customer relationships, employing a pragmatic writing style that demystifies complex ... Read more

    $1.99 USD or Free with Kobo Plus

  • How Department Stores Are Carried On

    Enriched edition. Unveiling the Legacy of Retail Giants

    by W. B. Phillips, Everett Cole ...
    In "How Department Stores Are Carried On," W. B. Phillips offers an insightful exploration of the inner workings of department stores during the early 20th century. Through a meticulous examination of their operational strategies, marketing practices, and customer service protocols, Phillips employs a clear and accessible literary style that merges empirical research with anecdotal observations. ... Read more

    Was $1.99 USD Now $0.99 USD or Free with Kobo Plus

  • How Department Stores Are Carried On

    by W. B. Phillips ...
    "How Department Stores Are Carried On" by W. B. Phillips is a nonfiction business analysis and management guide that offers a comprehensive exploration of the retail industry. Phillips, a prominent figure in retail management, provides invaluable insights into the inner workings of department stores, making this book essential reading for professionals and students alike. In this authoritative ... Read more

    $0.99 USD

  • Ideas, Institutions, and Interests

    The Drivers of Canadian Provincial Science, Technology, and Innovation Policy

    Edited by Peter W.B. Phillips, David Castle ...
    Canada’s thirteen provinces and territories are significant actors in Canadian society, directly shaping cultural, political, and economic domains. Regions also play a key role in creating diversity within innovative activity. The role of provinces and territories in setting science, technology, and innovation policy is, however, notably underexplored.Ideas, Institutions, and Interests examines ... Read more

    $35.99 USD

  • Biotechnology Regulation and Trade

    by Stuart J. Smyth, William A. Kerr, Peter W. B Phillips ...
    Series series Political Science and International Studies (R0)
    This book discusses the regulatory and trade challenges facing the global adoption of biotechnological products and offers strategies for overcoming these obstacles and moving towards greater global food security. The first section of the book establishes the context of the conflict, discussing the challenges of global governance, international trade, and the history of regulation of genetically ... Read more

    $107.99 USD

  • The Coexistence of Genetically Modified, Organic and Conventional Foods

    Government Policies and Market Practices

    Edited by Nicholas Kalaitzandonakes, Peter W.B. Phillips, Justus Wesseler, Stuart J. Smyth ...
    Series series Economics and Finance (R0)
    Since their commercial introduction in 1996, genetically modified (GM) crops have been adopted by farmers around the world at impressive rates. In 2011, 180 million hectares of GM crops were cultivated by more than 15 million farmers in 29 countries. In the next decade, global adoption is expected to grow even faster as the research pipeline for new biotech traits and crops has increased almost ... Read more

    $89.09 USD

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  • Scientific Advertising

    by Claude Hopkins ...
    Although “Scientific Advertising” was published in 1923, it is still as relevant today as it was 80 years ago. It is a must read book for anyone serious to improve his advertising skills. In “Scientific Advertising”, Hopkins describes an advertising approach that is based on testing and measuring. It reveals a powerful and scientifically tested advertising system that is still sound and solid and ... Read more

    $1.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • My Life in Advertising and Scientific Advertising

    by Claude Hopkins ...
    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. ... Read more

    $12.99 USD

  • Millinery Hat Making and Design - The Millinery Shop

    by Various ...
    The classic ‘Millinery Hat Making and Design’ texts offer insights into the different elements of the practice of millinery – the design, manufacture and sale of hats. ‘The Milliner’s Shop’ provides advice for the prospective milliner on how to manage the business, from financial matters to employees, and includes a set of examination questions at the end. Contents of this volume include: ... Read more

    $6.99 USD or Free with Kobo Plus

  • Scientific Advertising with The Psychology of Advertising

    based on the works of Claude Hopkins and Walter D. Scott

    by Claude C. Hopkins, Walter D. Scott, Dr. Robert C. Worstell ...
    Series series Online Millionaire Plan Guides
    Two Marketing references you can bet your next promotion on."Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written."The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising ... Read more

    $3.99 USD

  • Business Correspondence

    by Anonymous ...
    HOW TO WRITE THE BUSINESS LETTER: 24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter— proved principles and practical schemes illustrated by extracts ... Read more

    $2.99 USD or Free with Kobo Plus

  • The Clock That Had No Hands

    And Other Essays About Advertising

    by Herbert Kaufman ...
    Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. ... Read more

    $5.99 USD