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Direct Selling

A Global and Social Business Model

by Sara L. Cochran, Anne T. Coughlan, Victoria L. Crittenden, William F. Crittenden, Linda K. Ferrell, O.C. Ferrell, W. Alan Luce, Robert A. Peterson ...

The Power of Direct Selling.Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this – direct selling is people. The ability for people with entrepreneurial spirit to build a successful business, whether it be from the ground up or by representing a company’s product, is at the heart of direct selling and ... Read more

$12.99 USD

The Power of Direct Selling.Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this – direct selling is people. The ability for people with entrepreneurial spirit to build a successful business, whether it be from the ground up or by representing a company’s product, is at the heart of direct selling and
... Read more

Key Account Management and Planning

The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

by Noel Capon ...

The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon ... Read more

$13.99 USD

The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon
... Read more
Strategic Management

A Stakeholder Approach

by R. Edward Freeman ...

Strategic Management: A Stakeholder Approach was first published in 1984 as a part of the Pitman series in Business and Public Policy. Its publication proved to be a landmark moment in the development of stakeholder theory. Widely acknowledged as a world leader in business ethics and strategic management, R. Edward Freeman's foundational work continues to inspire scholars and students concerned ... Read more

$43.49 USD

Strategic Management: A Stakeholder Approach was first published in 1984 as a part of the Pitman series in Business and Public Policy. Its publication proved to be a landmark moment in the development of stakeholder theory. Widely acknowledged as a world leader in business ethics and strategic management, R. Edward Freeman's foundational work continues to inspire scholars and students concerned
... Read more
The Self-Employed Woman's Guide to Launching a Home-Based Business

Everything You Need to Know About Getting Started on the Road to Success

by Priscilla Huff ...

Step-by-Step Advice on Making Your Home-Business Dreams a RealityFrom Priscilla Y. Huff, the leading expert on home businesses for women, The Self-Employed Woman's Guide to Launching a Home-Based Business is your step-by-step resource to getting the business of your dreams up and started in no time. Packed with expert advice and nitty-gritty details about what it takes to run a successful home ... Read more

$14.99 USD

Step-by-Step Advice on Making Your Home-Business Dreams a RealityFrom Priscilla Y. Huff, the leading expert on home businesses for women, The Self-Employed Woman's Guide to Launching a Home-Based Business is your step-by-step resource to getting the business of your dreams up and started in no time. Packed with expert advice and nitty-gritty details about what it takes to run a successful home
... Read more
The Best Law Schools' Admissions Secrets

The Essential Guide from Harvard's Former Admissions Dean

by Joyce Putnam Curll ...

The ULTIMATE Insider Information on How to STAND OUT and GET ADMITTED!When trying to beat the tough law school competition, how do you know what will get you fast-tracked to the "yes" pile (or the dreaded "no" pile)?No insider is better suited to set you on the right track than Joyce Putnam Curll, former Dean of Admissions for Harvard Law School. The Best Law Schools' Admissions Secrets is the ... Read more

$14.39 USD

The ULTIMATE Insider Information on How to STAND OUT and GET ADMITTED!When trying to beat the tough law school competition, how do you know what will get you fast-tracked to the "yes" pile (or the dreaded "no" pile)?No insider is better suited to set you on the right track than Joyce Putnam Curll, former Dean of Admissions for Harvard Law School. The Best Law Schools' Admissions Secrets is the
... Read more
Smart Pricing

How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

by Jagmohan Raju, Z. Zhang ...

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value ... Read more

$48.59 USD

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value
... Read more
Intellectual Capital

The new wealth of organization

by Thomas A. Stewart ...

Visionary in scope, Intellectual Capital is the first book that shows how to turn the untapped knowledge of an organization into its greatest competitive weapon. Thomas A. Stewart demonstrates how knowledge--not natural resources, machinery, or financial capital--has become the most important factor in economic life. Through practical advice, stories, and case histories, Stewart reveals how ... Read more

$4.99 USD

Visionary in scope, Intellectual Capital is the first book that shows how to turn the untapped knowledge of an organization into its greatest competitive weapon. Thomas A. Stewart demonstrates how knowledge--not natural resources, machinery, or financial capital--has become the most important factor in economic life. Through practical advice, stories, and case histories, Stewart reveals how
... Read more
The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

by Clarke Caywood ...

“The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated ... Read more

$62.69 USD

“The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated
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The Breakthrough Imperative

How the Best Managers Get Outstanding Results

by Mark Gottfredson, Steve Schaubert ...

Was $9.99 USD Now $1.99 USD
Building Better Boards

A Blueprint for Effective Governance

Edited by David A. Nadler, Beverly A. Behan, Mark B. Nadler ...

Praise for Building Better Boards "Building Better Boards bridges the gap between talk and action. A must-read for board members, CEOs, governance experts - really for anyone who cares about the future of the corporation." Anne M. Mulcahy, chairman and CEO, Xerox Corporation "Building Better Boards covers all the key issues facing boards in the post-Sarbanes-Oxley era. It provides practical advice ... Read more

$2.99 USD or Free with Kobo Plus

Praise for Building Better Boards "Building Better Boards bridges the gap between talk and action. A must-read for board members, CEOs, governance experts - really for anyone who cares about the future of the corporation." Anne M. Mulcahy, chairman and CEO, Xerox Corporation "Building Better Boards covers all the key issues facing boards in the post-Sarbanes-Oxley era. It provides practical advice
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The Strategic Drucker

Growth Strategies and Marketing Insights from the Works of Peter Drucker

by Robert W. Swaim ...

The strategy and marketing wisdom of Peter Drucker, compiled into one handy guidePeter Drucker was widely considered the father of modern management. His 39 books and countless scholarly and popular articles predicted many of the major economic developments of the late twentieth century, and his influence upon modern business is almost immeasurable. In The Strategic Drucker, Drucker associate and ... Read more

$22.99 USD

The strategy and marketing wisdom of Peter Drucker, compiled into one handy guidePeter Drucker was widely considered the father of modern management. His 39 books and countless scholarly and popular articles predicted many of the major economic developments of the late twentieth century, and his influence upon modern business is almost immeasurable. In The Strategic Drucker, Drucker associate and
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Changing Business from the Inside Out

A Tree-Hugger's Guide to Working in Corporations

by Tim Mohin ...

The BP oil spill, the 2008 global financial collapse, and revelations of scandalous working conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It’s not just because of the high cost of making amends and a fear of negative publicity. Consumers are demanding better corporate ... Read more

$17.99 USD

The BP oil spill, the 2008 global financial collapse, and revelations of scandalous working conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It’s not just because of the high cost of making amends and a fear of negative publicity. Consumers are demanding better corporate
... Read more

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Direct Selling

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Key Account Management and Planning

Strategic Management

The Self-Employed Woman's Guide to Launching a Home-Based Business

The Best Law Schools' Admissions Secrets

Smart Pricing

Intellectual Capital

The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

The Breakthrough Imperative

Building Better Boards

The Strategic Drucker

Changing Business from the Inside Out

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