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“victor middleton”

Showing 1 - 3 of 3 results for “victor middleton”
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  • Marketing in Travel and Tourism

    by Mike Morgan, Ashok Ranchhod, Victor Middleton, Alan Fyall ...
    Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.Now in its fourth edition, and reprinted almost every ... Read more

    $79.99 USD

  • British Tourism

    by Leonard J Lickorish, Victor T.C. Middleton ...
    Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from the 1950s to the 21st century are reflected in the forms of tourism that the British have been able to aspire to and afford. 'British Tourism: A Remarkable Story of Growth' identifies the most significant of these changes and places them in an historical context ... Read more

    $67.99 USD

  • Sustainable Tourism

    by Rebecca Hawkins, Victor T.C. Middleton ...
    Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis ... Read more

    $65.99 USD