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Effective Change Communication

by Veit Etzold ...

Series series 30 Minuten
Change has become a bone of contention in organisations in recent years. The reality is, however, that any business seeking to survive in a VUCA world must master the accompanying challenges: digital transformation, changing customer behaviour and more. Moreover, the success of any new strategy depends on successful storytelling. Only with the right communication is it possible to get all ... Read more

$9.99 USD or Free with Kobo Plus

Change has become a bone of contention in organisations in recent years. The reality is, however, that any business seeking to survive in a VUCA world must master the accompanying challenges: digital transformation, changing customer behaviour and more. Moreover, the success of any new strategy depends on successful storytelling. Only with the right communication is it possible to get all
... Read more

Open Strategy

Mastering Disruption from Outside the C-Suite

by Christian Stadler, Julia Hautz, Kurt Matzler, Stephan Friedrich von den Eichen ...

Series series Management on the Cutting Edge
Business strategy experts offer “a useful blueprint” for open strategy—revealing how smart companies boost success by opening up strategic initiatives to their stakeholders (Financial Times).Discover practical tools for the 3 stages of business strategy-making, plus fascinating open strategy case studies from companies like Barclays and Adidas!Why are some of the world’s most successful companies ... Read more

$17.99 USD

Business strategy experts offer “a useful blueprint” for open strategy—revealing how smart companies boost success by opening up strategic initiatives to their stakeholders (Financial Times).Discover practical tools for the 3 stages of business strategy-making, plus fascinating open strategy case studies from companies like Barclays and Adidas!Why are some of the world’s most successful companies
... Read more
Secret Sauce

How to Pack Your Messages with Persuasive Punch

by Harry Mills ...

This helpful resource shows you how to transform unconvincing messages into compelling copy.The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and ... Read more

$6.99 USD or Free with Kobo Plus

This helpful resource shows you how to transform unconvincing messages into compelling copy.The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and
... Read more
The Smart Entrepreneur

Part III: Proof of Concept

by Bart Clarysse, Sabrina Kiefer ...

Series Book 3 - The Smart Entrepreneur
The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each ... Read more

$3.99 USD or Free with Kobo Plus

The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each
... Read more
Boss Kung Fu! Rhetoric Strategies for Difficult Superiors & Colleagues

Incl. Bonus – Learn non-violent communication resilience psychology & emotional intelligence, serenity without struggle

by Simone Janson ...

Series series Get Your Goals Edition
Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable ... Read more

$11.89 USD or Free with Kobo Plus

Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable
... Read more
Manipulation Techniques - Psychology of Persuasion

Incl. Bonus – Guiding people & seeing through power, NLP communication rhetoric body language, influence human behaviour, achieve your goals

by Simone Janson ...

Series series Power Booster Edition
Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable ... Read more

$11.89 USD or Free with Kobo Plus

Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable
... Read more
STORYTELLING

The power of stories

by Gerjon Zomer ...

Series series Inspiration series on team building, personal growth, innovation, startup & scale-up, design thinking, storytelling, lean, agile, scrum, kanban and self-management
'This book really inspired me to use the power of words in my work'You hear the term more and more often: storytelling. What exactly is storytelling? And more importantly, what can you do with it? This e-book is an easy to read summary of the most important theories, insights, opinions and experiences. After reading this book you will not only know what storytelling is, but also how you can apply ... Read more

$4.50 USD or Free with Kobo Plus

'This book really inspired me to use the power of words in my work'You hear the term more and more often: storytelling. What exactly is storytelling? And more importantly, what can you do with it? This e-book is an easy to read summary of the most important theories, insights, opinions and experiences. After reading this book you will not only know what storytelling is, but also how you can apply
... Read more
Understanding Customer Motivation

by Catherine Mattiske ...

Customers are interested in products and services that fulfill their needs and wants. If a customer doesn't have a perceived need or want then it is unlikely that they will buy. As an experienced salesperson, you must create need and motivate your customers to want to own or use the products and services that you sell.This Learning Short-take combines self-study with workplace activities to help ... Read more

$14.99 USD

Customers are interested in products and services that fulfill their needs and wants. If a customer doesn't have a perceived need or want then it is unlikely that they will buy. As an experienced salesperson, you must create need and motivate your customers to want to own or use the products and services that you sell.This Learning Short-take combines self-study with workplace activities to help
... Read more
[BEST PRACTICE] Disruptive Innovation

Incl. Bonus – With many practical examples & an excursus to the Lean StartUp Method

by Simone Janson ...

Series series Best Practice Edition
Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable ... Read more

$11.89 USD or Free with Kobo Plus

Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable
... Read more
Leader - What To Do Now?

Incl. Bonus – Successful Team Leadership, Employee Motivation & Human Resource Management, Use Leadership Techniques & Leadership Styles, Gain Respect as a new Boss

by Simone Janson ...

Series series Best Strategy Edition
Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable ... Read more

$11.89 USD or Free with Kobo Plus

Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable
... Read more
Fun with Leadership Motivation & Change Management

Incl. Bonus – Leading style in the VUCA world, agile teamleading & employee motivation, Learn responsibilities as an executive without fear

by Simone Janson ...

Series series Power Booster Edition
Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable ... Read more

$11.89 USD or Free with Kobo Plus

Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable
... Read more
[BEST PRACTICE] Leadership for the Future

Incl. Bonus – How does new Leadership succeed in companies? 10 expert contributions

by Simone Janson ...

Series series Best Practice Edition
Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable ... Read more

$11.89 USD or Free with Kobo Plus

Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable
... Read more

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Top Series in United States

30 Minuten

Effective Change Communication

People who read this also enjoyed

Open Strategy

Secret Sauce

The Smart Entrepreneur

Boss Kung Fu! Rhetoric Strategies for Difficult Superiors & Colleagues

Manipulation Techniques - Psychology of Persuasion

STORYTELLING

Understanding Customer Motivation

[BEST PRACTICE] Disruptive Innovation

Leader - What To Do Now?

Fun with Leadership Motivation & Change Management

[BEST PRACTICE] Leadership for the Future

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