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Showing 1 - 12 of 12 results for “van beinum”
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  • How to build content operations that scale trust, not your chaos

    Protect what AI can’t

    by Fleur Willemijn van Beinum ...
    Everyone’s asking: “How do we use AI in marketing?”But that’s not the question anymore. The real question is: “What happens when AI breaks your brand, your tone, your trust — and no one notices until it’s too late?”Because that’s where the damage is done. Quietly. At scale. One off-brand headline. One flat blog. One sketchy prompt. Until suddenly, your content still works — but it doesn’t feel ... Read more

    $0.99 USD or Free with Kobo Plus

  • Residential Child Care

    Prospects and Challenges

    by Van Beinum, Christine Barter, Joe Francis, Janet Boddy, Jo Dixon, Brigid Daniel, Roger Bullock, Claire Cameron, Aileen Barclay, Teresa O'Neill, Lynne Hunter, Judy Furnivall, Malcolm Hill, Harriet Ward, Jane Scott, Laura Steckley, Kirsten Stalker, Irene Stevens, Dr Ruth Emond ...
    Series series Research Highlights in Social Work
    Residential Child Care draws on the latest research to offer guidance for developing best practice, policy and improved outcomes for children and young people.Contributors examine important aspects of residential care work, and address the concerns about the poor outcomes for young people leaving care and the role of residential child care as a positive choice within the range of care services. ... Read more

    $32.99 USD

  • Working on the quality of working life

    Developments in Europe

    Edited by H. van Beinum ...
    Series series Economics and Finance (R0)
    In November 1975, the German Marshall Fund of the United States agreed to support a proposal from the International Council for the Quality of Working Life for study of 'cross-cultural com munication' on developments associated with the quality of work ing life -a shared interest of the fund and the council. In early 1976 the council invited four action researchers, each from a major language area ... Read more

    $49.49 USD

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  • Branding in Governance and Public Management

    by Jasper Eshuis, E.H. Klijn ...
    Series series Routledge Critical Studies in Public Management
    Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage ... Read more

    $67.99 USD

  • Exploring Public Relations and Management Communication

    by Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

    $35.29 USD

  • International Human Resource Development

    Learning, Education and Training for Individuals and Organizations

    Edited by John P. Wilson ...
    International Human Resource Development provides thought-provoking questions and stimulating answers to key issues in human resource development today, putting HRD in its strategic organizational context and examining in depth the process of learning from different perspectives.This third edition provides a thorough exploration of international human resource development, and has been completely ... Read more

    $58.99 USD

  • Managing Social Research

    A Practical Guide

    by Roger Tarling ...
    Series series Social Research Today
    An essential tool for those planning to undertake social research, this exceptional book tackles many of the specific concerns and issues that arise. A well structured text, it offers a comprehensive introduction to a range of important areas in project management, including:commissioning researchpreparing a tender or grant applicationrisk and stakeholder analysismanaging the field work and data ... Read more

    Free

  • Public Relations

    A Managerial Perspective

    by Barbara DeSanto, Danny Moss ...
    Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ... Read more

    $119.69 USD

  • Culture in International Construction

    by Wilco Tijhuis, Richard Fellows ...
    Series series CIB
    Despite the wide range of technologies involved, the construction industry still relies heavily on one old-fashioned component: the human. The clients, managers, designers, investors, and a whole host of other stakeholders are all involved in a crucial series of relationships that are just as important to project success as technical know-how. As construction projects become increasingly ... Read more

    $54.99 USD

  • Design for Policy

    by Christian Bason ...
    Series series Design for Social Responsibility
    Design for Policy is the first publication to chart the emergence of collaborative design approaches to innovation in public policy. Drawing on contributions from a range of the world’s leading academics, design practitioners and public managers, it provides a rich, detailed analysis of design as a tool for addressing public problems and capturing opportunities for achieving better and more ... Read more

    $48.99 USD

  • A Handbook of Corporate Communication and Public Relations

    Edited by Sandra Oliver ...
    A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne ... Read more

    $77.99 USD

  • The Front-end of Large Public Projects

    Paradoxes and Ways Ahead

    Edited by Terry M. Williams, Knut Samset, Gro Holst Volden ...
    Large public projects represent major complex investment and whilst there has been much written about how to develop, manage and deliver such projects, practice still does not match up with expectations. In this book, researchers from the Norwegian Concept Research Programme explore the paradoxes between theory and practice in collaboration with experts in the field of project governance.This book ... Read more

    Free