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  • Social Media Audit

    Measure for Impact

    Series series Computer Science (R0)
    Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.This ... Read more

    $40.49 USD

  • Social Media Audits

    Achieving Deep Impact Without Sacrificing the Bottom Line

    Series series Chandos Publishing Social Media Series
    Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in ... Read more

    $80.99 USD

  • Impact Analysis

    How Research Can Enter Application and Make A Difference

    Series series Applied Social Research Series
    Throughout the social sciences, the gap between research and application is a reminder that the goals of scholars and practitioners are not always one and the same. Still, the best scholarship is often acknowledged to be that which informs practice, and the best practice--whether defined in terms of efficiency, flexibility, long-term vision, or even profit--is often that which is based on relevant ... Read more

    $12.95 USD

  • The Internet As A Diverse Community

    Cultural, Organizational, and Political Issues

    Series series LEA Telecommunications Series
    In this volume, author Urs Gattiker offers a broad overview of Internet and technology-related theory. He examines Internet and multimedia issues from an international perspective, outlining issues of international sovereignty and the potential impact of national interests on global technology policy. He also surveys the issues of regulation and institutionalization of the Internet, examines ways ... Read more

    $52.99 USD