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Showing 1 - 12 of 12 results for “tony proctor”
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  • Creative Problem Solving for Managers

    Developing Skills for Decision Making and Innovation

    by Tony Proctor ...
    Stimulating and developing the creative potential of all members of an organisation is widely seen as contributing to performance and results. This prestigious textbook provides a complete overview of the creative problem-solving process and its relevance to modern managers in the private and public sectors. It introduces ideas, skills and models to help students understand how creative thinking ... Read more

    $61.99 USD

  • Absolute Essentials of Creative Thinking and Problem Solving

    by Tony Proctor ...
    Series series Absolute Essentials of Business and Economics
    This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining ... Read more

    $28.99 USD

  • Absolute Essentials of Strategic Marketing

    by Tony Proctor ...
    Series series Absolute Essentials of Business and Economics
    Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy.Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the ... Read more

    $31.99 USD

  • Strategic Marketing

    An Introduction

    by Tony Proctor ...
    Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.From assessing ... Read more

    $87.99 USD

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  • Decoded

    The Science Behind Why We Buy

    by Phil Barden ...
    In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy ... Read more

    $38.00 USD

  • Change Management Excellence

    Putting NLP to Work (Revised Edition)

    by Martin Roberts PhD ...
    Working with top British and American companies for over thirty years, Martin Roberts has developed an enviable reputation for solving problems. He attributes this success to his ability to adapt and apply NLP, Behavioural Modification, Gestalt therapy and Transactional Analysis techniques from the field of organisational psychology.This book is about achieving excellent change management using a ... Read more

    $15.99 USD or Free with Kobo Plus

  • Psychometric Testing In A Week

    Using Psychometric Tests In Seven Simple Steps

    by Gareth Lewis, Dr Gene Crozier ...
    Psychometric testing just got easierWe can measure how tall someone is, how strong they are or how fast they can run. But is it also possible to evaluate an individual's character traits, how they think and how they mightreact in a given situation? With psychometric tests, we can.Most people feel some trepidation at just the thought of taking a psychometric test. These tests can also be a source ... Read more

    Was $5.99 USD Now $2.99 USD

  • 100 Ideas for Teaching Design and Technology

    by David Spendlove ...
    Series series Continuum One Hundreds
    Useful and resourceful - this book is ideal for trainees, NQTs and experienced teachers alike.*100 inspirational ideas on teaching, learning and assessing design and technology*Each one has been successfully tried and tested*Ideas range from understanding the place design and technology has in the modern school to creative teaching strategies. ... Read more

    $19.69 USD

  • Motivating Learning

    by Zoltán Dörnyei, Jill Hadfield ...
    Series series Research and Resources in Language Teaching
    Motivation is a vital element in learning, and the most commonly cited explanation for success or failure in language learning. Jill Hadfield and Zoltán Dörnyei present a new theory of motivation centred around the notion of the "˜Ideal Future Language Self", arguing that if students have a rich and inspiring vision of themselves as successful future language learners and users, they will be ... Read more

    $70.99 USD

  • How to Succeed at University

    An Essential Guide to Academic Skills, Personal Development & Employability

    by Bob Smale, Julie Fowlie ...
    Series series Student Success
    Achieve all your goals for university – whatever they are!How to Succeed at University provides straightforward, practical advice for anyone experiencing university life. Introducing the personal, academic and life skills you need to succeed - both at university and in today’s competitive job market – you’ll find help with managing your time and budget, and guidance on a range of study skills ... Read more

    $32.39 USD

  • The Complete Study Skills Guide

    A practical guide for all students who want to know how to learn

    by Dr Catherine Dawson ...
    Successful study is dependent on effective study skills. Yet many students are never taught how to study, and many are anxious about their ability to develop the necessary skills required to complete their course. All students can learn how to study. It is not a skill reserved for the select few. With a little information, guidance and advice all students can discover how to study and improve the ... Read more

    $3.99 USD

  • Hidden Persuasion

    33 psychological influence techniques in advertising

    by Marc Andrews, Matthijs van Leeuwen, Rick van Baaren ...
    Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology ... Read more

    $18.99 USD