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“tom chavez”

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  • Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

    by Tom Chavez, Chris O’Hara, Vivek Vaidya ...
    Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way ... Read more

    $25.19 USD