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Reasserting the Disney Brand in the Streaming Era

A Critical Examination of Disney+

by Robert Alan Brookey, Jason Phillips, Timothy Pollard ...

Series series Routledge Research in Cultural and Media Studies
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look ... Read more

$57.99 USD

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look
... Read more

Move Fast and Break Things

How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy

by Jonathan Taplin ...

A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age.Move Fast and Break Things is the riveting account of a small group of libertarian entrepreneurs who in the 1990s began to hijack the original decentralized vision of the Internet, in the ... Read more

$11.99 USD

Also available as: Audiobook

A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age.Move Fast and Break Things is the riveting account of a small group of libertarian entrepreneurs who in the 1990s began to hijack the original decentralized vision of the Internet, in the
... Read more

Also available as: Audiobook
The Pixar Touch

by David A. Price ...

A Wall Street Journal Best Book of the Year***The Pixar Touch***is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all ... Read more

$9.99 USD

A Wall Street Journal Best Book of the Year***The Pixar Touch***is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all
... Read more
Spreadable Media

Creating Value and Meaning in a Networked Culture

by Henry Jenkins, Sam Ford, Joshua Green ...

Series Book 15 - Postmillennial Pop
Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks,some ... Read more

$20.99 USD

Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks,some
... Read more
Lurking

How a Person Became a User

by Joanne McNeil ...

One of Esquire 's Best Books to Elevate Your Reading List in 2020, , and a OneZero Best Tech Book of 2020. Named one of the 100 Notable books of 2020 by the End of the World Review.A concise but wide-ranging personal history of the internet from—for the first time—the point of view of the userIn a shockingly short amount of time, the internet has bound people around the world together and torn us ... Read more

$12.99 USD

One of Esquire 's Best Books to Elevate Your Reading List in 2020, , and a OneZero Best Tech Book of 2020. Named one of the 100 Notable books of 2020 by the End of the World Review.A concise but wide-ranging personal history of the internet from—for the first time—the point of view of the userIn a shockingly short amount of time, the internet has bound people around the world together and torn us
... Read more
How Not to Make a Short Film

Secrets from a Sundance Programmer

by Roberta Marie Munroe ...

Anyone can make a short film, right? Just grab some friends and your handheld and you can do it in a weekend or two before being accepted to a slew of film festivals, right?Wrong.Roberta Munroe screened short film submissions at Sundance for five years, and is an award-winning short filmmaker in her own right. So she knows a thing or two about how not to make a short film. From the first draft of ... Read more

$2.99 USD

Also available as: Audiobook

Anyone can make a short film, right? Just grab some friends and your handheld and you can do it in a weekend or two before being accepted to a slew of film festivals, right?Wrong.Roberta Munroe screened short film submissions at Sundance for five years, and is an award-winning short filmmaker in her own right. So she knows a thing or two about how not to make a short film. From the first draft of
... Read more

Also available as: Audiobook
Selling Your Story in 60 Seconds

The Guaranteed Way to Get Your Screenplay or Novel Read

by Michael Hauge ...

From the author of "Screenplays That Sell" comes his newest book that reveals a one-minute technique for getting one's screenplay or novel read by the major powers of Hollywood. ... Read more

$15.89 USD

From the author of "Screenplays That Sell" comes his newest book that reveals a one-minute technique for getting one's screenplay or novel read by the major powers of Hollywood.
... Read more
YouTube

Online Video and Participatory Culture

by Jean Burgess, Joshua Green, Henry Jenkins, John Hartley ...

Series series Digital Media and Society
YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and ... Read more

$20.75 USD

YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and
... Read more
Marissa Mayer and the Fight to Save Yahoo!

by Nicholas Carlson ...

"A corporate thriller that does a superb job of bringing to life the dramatic story of Yahoo." — Financial TimesWhen Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and ... Read more

$12.99 USD

Also available as: Audiobook

"A corporate thriller that does a superb job of bringing to life the dramatic story of Yahoo." — Financial TimesWhen Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and
... Read more

Also available as: Audiobook
Chief Culture Officer

How to Create a Living, Breathing Corporation

by Grant McCracken ...

Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve.Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new ... Read more

$11.99 USD

Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve.Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new
... Read more
88 Money-Making Writing Jobs

by Robert Bly ...

THE BEST WAYS TO MAKE THOUSANDS OF DOLLARS WRITING!Writers today are no longer just working on books and newspapers. Businesses, advertisers, and hundreds of other outlets are desperate for people who can craft effective messages and persuade people with their words. A strong writer can make $50 to $200 per hour, or even more... if you know where to find the work.Robert Bly is a professional ... Read more

$15.19 USD

THE BEST WAYS TO MAKE THOUSANDS OF DOLLARS WRITING!Writers today are no longer just working on books and newspapers. Businesses, advertisers, and hundreds of other outlets are desperate for people who can craft effective messages and persuade people with their words. A strong writer can make $50 to $200 per hour, or even more... if you know where to find the work.Robert Bly is a professional
... Read more
Binge Times

Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix

by Dade Hayes, Dawn Chmielewski ...

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to mount multi-billion-dollar challenges to Netflix.After spotting Netflix and the deep-pocketed Amazon ... Read more

$14.99 USD

Also available as: Audiobook

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to mount multi-billion-dollar challenges to Netflix.After spotting Netflix and the deep-pocketed Amazon
... Read more

Also available as: Audiobook

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Routledge Research in Cultural and Media Studies

Reasserting the Disney Brand in the Streaming Era

People who read this also enjoyed

Move Fast and Break Things

The Pixar Touch

Spreadable Media

Lurking

How Not to Make a Short Film

Selling Your Story in 60 Seconds

YouTube

Marissa Mayer and the Fight to Save Yahoo!

Chief Culture Officer

88 Money-Making Writing Jobs

Binge Times

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