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Social Media in Sport Marketing

by Timothy Newman, Jason Peck, Brendan Wilhide ...

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help ... Read more

$84.99 USD

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help
... Read more
Multiscale Modeling of Developmental Systems

by Gerald P. Schatten, Santiago Schnell, Philip Maini, Stuart A. Newman, Timothy Newman ...

Series Book 81 - Current Topics in Developmental Biology
Mathematical and computational biology is playing an increasingly important role in the biological sciences. This science brings forward unique challenges, many of which are, at the moment, beyond the theoretical techniques available. Developmental biology, due to its complexity, has lagged somewhat behind its sister disciplines (such as molecular biology and population biology) in making use of ... Read more

$202.49 USD

Mathematical and computational biology is playing an increasingly important role in the biological sciences. This science brings forward unique challenges, many of which are, at the moment, beyond the theoretical techniques available. Developmental biology, due to its complexity, has lagged somewhat behind its sister disciplines (such as molecular biology and population biology) in making use of
... Read more

Moneyball: The Art of Winning an Unfair Game

The Art of Winning an Unfair Game

by Michael Lewis ...

"One of the best baseball—and management—books out....Deserves a place in the Baseball Hall of Fame."—ForbesMoneyball is a quest for the secret of success in baseball. Following the low-budget Oakland Athletics, their larger-than-life general manger, Billy Beane, and the strange brotherhood of amateur baseball enthusiasts, Michael Lewis has written not only "the single most influential baseball ... Read more

$12.29 USD

"One of the best baseball—and management—books out....Deserves a place in the Baseball Hall of Fame."—ForbesMoneyball is a quest for the secret of success in baseball. Following the low-budget Oakland Athletics, their larger-than-life general manger, Billy Beane, and the strange brotherhood of amateur baseball enthusiasts, Michael Lewis has written not only "the single most influential baseball
... Read more
Guide to Successful Sports Betting

by O-O Happiness ...

Millions of people around the world, including you, bet on sports each year. Nearly all of them lose money in the long term.This book, written by someone with a long term winning record in sports betting, sets out the simple to follow steps to profitable sports betting. The book also includes one simple tip that will recoup the cost of this book many times over.Sick of losing? Try these steps. ... Read more

$4.99 USD or Free with Kobo Plus

Millions of people around the world, including you, bet on sports each year. Nearly all of them lose money in the long term.This book, written by someone with a long term winning record in sports betting, sets out the simple to follow steps to profitable sports betting. The book also includes one simple tip that will recoup the cost of this book many times over.Sick of losing? Try these steps.
... Read more
A Well-Paid Slave

Curt Flood's Fight for Free Agency in Professional Sports

by Brad Snyder ...

A “captivating”* look at how center fielder Curt Flood's refusal to accept a trade changed Major League Baseball forever.After the 1969 season, the St. Louis Cardinals traded their star center fielder, Curt Flood, to the Philadelphia Phillies, setting off a chain of events that would change professional sports forever. At the time there were no free agents, no no-trade clauses. When a player was ... Read more

$15.99 USD

A “captivating”* look at how center fielder Curt Flood's refusal to accept a trade changed Major League Baseball forever.After the 1969 season, the St. Louis Cardinals traded their star center fielder, Curt Flood, to the Philadelphia Phillies, setting off a chain of events that would change professional sports forever. At the time there were no free agents, no no-trade clauses. When a player was
... Read more
Betaball

How Silicon Valley and Science Built One of the Greatest Basketball Teams in History

by Erik Malinowski ...

“As lively, thorough, and engaging as the team it chronicles” (Nathaniel Friedman), Betaball is a compelling look at how the Golden State Warriors embraced savvy business practices, next generation science, and Silicon Valley’s technocentric culture not only to produce one of the greatest basketball teams in history but also to revolutionize the NBA—perfect for fans of Moneyball and The Book of ... Read more

$15.99 USD

“As lively, thorough, and engaging as the team it chronicles” (Nathaniel Friedman), Betaball is a compelling look at how the Golden State Warriors embraced savvy business practices, next generation science, and Silicon Valley’s technocentric culture not only to produce one of the greatest basketball teams in history but also to revolutionize the NBA—perfect for fans of Moneyball and The Book of
... Read more
Chill Factor

How a Minor-League Hockey Team Changed a City Forever

by David Paitson, Craig Merz ...

The city of Columbus, Ohio, had always struggled to support any professional sports franchise. It’s a town where Ohio State University reigns supreme, and everything else is less important. That was until 1991, when the Columbus Chill, a minor-league hockey franchise, arrived. Using Veeckian marketing tactics and on-ice shenanigans, the Chill became the talk of the city and gained a religious ... Read more

$16.99 USD

The city of Columbus, Ohio, had always struggled to support any professional sports franchise. It’s a town where Ohio State University reigns supreme, and everything else is less important. That was until 1991, when the Columbus Chill, a minor-league hockey franchise, arrived. Using Veeckian marketing tactics and on-ice shenanigans, the Chill became the talk of the city and gained a religious
... Read more
The $29 Million "Tip"

How Roger Goodell Earned His Big Payday

by Sean Gilbert ...

In July 2011, NFL Commissioner Roger Goodell and the rest of the league had the NFL Players Association on the ropes. Five years of careful planning by Goodell and NFL owners, combined with the unfortunate death of NFLPA Executive Director Gene Upshaw in 2008, had put the players in a tough spot. The players were going to have to take a cut in pay. They were going to have to hand over part of ... Read more

$6.99 USD or Free with Kobo Plus

In July 2011, NFL Commissioner Roger Goodell and the rest of the league had the NFL Players Association on the ropes. Five years of careful planning by Goodell and NFL owners, combined with the unfortunate death of NFLPA Executive Director Gene Upshaw in 2008, had put the players in a tough spot. The players were going to have to take a cut in pay. They were going to have to hand over part of
... Read more
Sport Governance

by Russell Hoye, Graham Cuskelly ...

Series series Sport Management Series
Sport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating at the community, state/provincial, national, and international levels. It presents a balanced view between accepted practice and what contemporary research evidence tells us about a range of governance principles and practices. Organised ... Read more

$87.99 USD

Sport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating at the community, state/provincial, national, and international levels. It presents a balanced view between accepted practice and what contemporary research evidence tells us about a range of governance principles and practices. Organised
... Read more
The Athletic Trap

How College Sports Corrupted the Academy

by Howard L. Nixon II ...

The commercial model of college sports entangles presidents, boards, and their institutions in a complex web of dysfunctional commitments.The unrivaled amount of cash poured into the college athletic system has made sports programs breeding grounds for corruption while diverting crucial resources from the academic mission of universities. Like money in Washington politics, the influence bought by ... Read more

$27.09 USD

The commercial model of college sports entangles presidents, boards, and their institutions in a complex web of dysfunctional commitments.The unrivaled amount of cash poured into the college athletic system has made sports programs breeding grounds for corruption while diverting crucial resources from the academic mission of universities. Like money in Washington politics, the influence bought by
... Read more
Routledge Handbook of International Sport Business

Edited by Mark Dodds, Kevin Heisey, Aila Ahonen ...

Series series Routledge International Handbooks
Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area ... Read more

$67.99 USD

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area
... Read more
Golf by the Numbers

How Stats, Math, and Physics Affect Your Game

by Roland Minton ...

How do the world’s greatest golfers improve their game? Practice, sure, but Roland Minton says mathematics and statistics are also key to their success. Golf by the Numbers analyzes the mathematical strategies behind the sport, giving fans a behind-the-scenes look at how numbers drive the game.Computers, GPS trackers, swing simulators, and high-speed cameras have introduced new and exciting ways ... Read more

$33.59 USD

How do the world’s greatest golfers improve their game? Practice, sure, but Roland Minton says mathematics and statistics are also key to their success. Golf by the Numbers analyzes the mathematical strategies behind the sport, giving fans a behind-the-scenes look at how numbers drive the game.Computers, GPS trackers, swing simulators, and high-speed cameras have introduced new and exciting ways
... Read more

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People who read these also enjoyed

Moneyball: The Art of Winning an Unfair Game

Guide to Successful Sports Betting

A Well-Paid Slave

Betaball

Chill Factor

The $29 Million "Tip"

Sport Governance

The Athletic Trap

Routledge Handbook of International Sport Business

Golf by the Numbers

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