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“timothy keiningham”

Showing 1 - 5 of 5 results for “timothy keiningham”
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  • Audiobook

    Why Loyalty Matters

    The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work

    by Lerzan Aksoy, Timothy Keiningham, Luke Williams ...
    Narrated by Walter Dixon ...

    Unabridged

    4 hours 40 min

    Think you know what it takes to be successful and happy? Think again!If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that's a problem. Grounded in the most comprehensive study of loyalty ever conducted, Why Loyalty Matters proves that when it comes to business success, relationship ... Read more

    $24.98 USD

  • The Wallet Allocation Rule

    Winning the Battle for Share

    by Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye ...
    Customer Loyalty Isn't Enough—Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is ... Read more

    $12.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Audiobook

    The Wallet Allocation Rule

    Winning the Battle for Share

    by Lerzan Aksoy, Alexander J. Buoye, Timothy L. Keiningham, Luke Williams ...
    Narrated by Christopher Kipiniak ...

    Unabridged

    5 hours 48 min

    Companies spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. Unfortunately, these metrics don't link to what matters most: share of wallet (i.e., the share of spending in a category that customers give to a brand). The Wallet Allocation Rule presents a revolutionary approach for winning the battle ... Read more

    $15.99 USD

    Also available as: eBook

    Also available as: eBook

  • Profit Maximization Through Customer Relationship Marketing

    Measurement, Prediction, and Implementation

    Edited by Lerzan Aksoy, Timothy Keiningham, David Bejou ...
    Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to ... Read more

    $79.99 USD

  • Customer Lifetime Value

    Reshaping the Way We Manage to Maximize Profits

    Edited by David Bejou, Timothy Keiningham, Lerzan Aksoy ...
    Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi ... Read more

    $67.99 USD