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Romancing the Brand

How Brands Create Strong, Intimate Relationships with Consumers

by Tim Halloran ...

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love.How can marketers ... Read more

$17.00 USD

Also available as: Audiobook

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love.How can marketers
... Read more

Also available as: Audiobook
Audiobook

Romancing the Brand

How Brands Create Strong, Intimate Relationships with Consumers

by Tim Halloran ...

Narrated by Julie McKay ...

Unabridged

7 hours 13 min

A couple camps overnight outside an Apple store to be the first to buy the new iPad. An insurance salesman tattoos a Harley Davidson logo on his ankle. A young woman claims her Diet Coke is like her boyfriend. Are they crazy? No, according to Tim Halloran. For years marketers assumed we make rational, economic decisions about the products and services we buy. But recent research and experience ... Read more

$19.99 USD

Also available as: eBook

A couple camps overnight outside an Apple store to be the first to buy the new iPad. An insurance salesman tattoos a Harley Davidson logo on his ankle. A young woman claims her Diet Coke is like her boyfriend. Are they crazy? No, according to Tim Halloran. For years marketers assumed we make rational, economic decisions about the products and services we buy. But recent research and experience
... Read more

Also available as: eBook

Good Boss, Bad Boss

How to Be the Best... and Learn from the Worst

by Robert I. Sutton, PhD ...

**After the smashing succes of The No Asshole Rule, in which he tackled corporate bullying, Dr. Bob Sutton now asks: how does one become a great boss ... and what do you do if you work for a lousy one?"This book is the personal coach that every boss deserves: warm, smart, and freakishly good at translating scientific reserach into practical tips that will help keep you at the top of your game." ... Read more

$11.99 USD

Also available as: Audiobook

**After the smashing succes of The No Asshole Rule, in which he tackled corporate bullying, Dr. Bob Sutton now asks: how does one become a great boss ... and what do you do if you work for a lousy one?"This book is the personal coach that every boss deserves: warm, smart, and freakishly good at translating scientific reserach into practical tips that will help keep you at the top of your game."
... Read more

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Don't Bullsh*t Yourself!

Crush the Excuses That Are Holding You Back

by Jon Taffer ...

New York Times Bestseller and Wall Street Journal Bestseller! Bar Rescue's Jon Taffer presents a new guide to getting what you want in life and business--to stop making excuses so you can get back to winning.During his many years as an entrepreneur, consultant, and star of the Paramount Network's hit show Bar Rescue, Jon Taffer has witnessed the destruction that results when people bullsh*t ... Read more

$14.99 USD

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New York Times Bestseller and Wall Street Journal Bestseller! Bar Rescue's Jon Taffer presents a new guide to getting what you want in life and business--to stop making excuses so you can get back to winning.During his many years as an entrepreneur, consultant, and star of the Paramount Network's hit show Bar Rescue, Jon Taffer has witnessed the destruction that results when people bullsh*t
... Read more

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Talk Less, Say More

Three Habits to Influence Others and Make Things Happen

by Connie Dieken ...

Talk Less, Say More is a revolutionary guide to 21st century communication skills to help you be more influential and make things happen in our distracted, attention-deficit world. It's loaded with specific tips and takeaways to ensure that you're fully heard, clearly understood, and trigger positive responses in any business or social situation.It's the first book to deliver a proven method to ... Read more

$13.00 USD

Talk Less, Say More is a revolutionary guide to 21st century communication skills to help you be more influential and make things happen in our distracted, attention-deficit world. It's loaded with specific tips and takeaways to ensure that you're fully heard, clearly understood, and trigger positive responses in any business or social situation.It's the first book to deliver a proven method to
... Read more
Grow

How Ideals Power Growth and Profit at the World's Greatest Companies

by Jim Stengel ...

Ten years of research uncover the secret source of growth and profit …Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows ... Read more

$4.99 USD

Also available as: Audiobook

Ten years of research uncover the secret source of growth and profit …Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows
... Read more

Also available as: Audiobook
The Fall of Advertising and the Rise of PR

by Al Ries, Laura Ries ...

$8.99 USD
The Accidental Sales Manager

How to Take Control and Lead Your Sales Team to Record Profits

by Chris Lytle ...

Key skills to make sales managers better developers of salespeopleGet out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales stars get stuck doing their old sales job while also trying to juggle their manager role, and too often ... Read more

$17.00 USD

Also available as: Audiobook

Key skills to make sales managers better developers of salespeopleGet out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales stars get stuck doing their old sales job while also trying to juggle their manager role, and too often
... Read more

Also available as: Audiobook
It's Called Work for a Reason!

Your Success Is Your Own Damn Fault

by Larry Winget ...

New York Times and Wall Street Journal bestselling author Larry Wignet offers sharp, unapologetic—and invaluable—advice for succeeding in the work worldFor all those who are frustrated at work, who seem to have no luck in business, who are underappreciated at the office, who are uninspired by their daily tasks, who just aren’t finding the career success they desire, Larry Winget is ready to share ... Read more

$4.99 USD

Also available as: Audiobook

New York Times and Wall Street Journal bestselling author Larry Wignet offers sharp, unapologetic—and invaluable—advice for succeeding in the work worldFor all those who are frustrated at work, who seem to have no luck in business, who are underappreciated at the office, who are uninspired by their daily tasks, who just aren’t finding the career success they desire, Larry Winget is ready to share
... Read more

Also available as: Audiobook
The Orange Revolution

How One Great Team Can Transform an Entire Organization

by Adrian Gostick, Chester Elton ...

From New York Times bestselling authors and renowned leadership consultants Adrian Gostick and Chester Elton comes a groundbreaking guide to building high-performance teams. What is the true driver of a thriving organization’s exceptional success? Is it a genius leader? An iron-clad business plan? Gostick and Elton shatter these preconceptions of corporate achievement. Their research shows that ... Read more

$16.99 USD

Also available as: Audiobook

From New York Times bestselling authors and renowned leadership consultants Adrian Gostick and Chester Elton comes a groundbreaking guide to building high-performance teams. What is the true driver of a thriving organization’s exceptional success? Is it a genius leader? An iron-clad business plan? Gostick and Elton shatter these preconceptions of corporate achievement. Their research shows that
... Read more

Also available as: Audiobook
The Road to Your Best Stuff

by Mike Williams ...

Do you want to distinguish yourself personally and professionally but are unsure how to go about making it happen? Let Mike Williams show you how to use the powerful techniques he has developed during a remarkable marketing and management consulting career spanning over 25 years. Discover how many of the same principles that work for renowned athletes, actors, musicians, fashion designers and ... Read more

$8.69 USD or Free with Kobo Plus

Do you want to distinguish yourself personally and professionally but are unsure how to go about making it happen? Let Mike Williams show you how to use the powerful techniques he has developed during a remarkable marketing and management consulting career spanning over 25 years. Discover how many of the same principles that work for renowned athletes, actors, musicians, fashion designers and
... Read more
The 10Ks of Personal Branding

Create a Better You

by Kaplan Mobray ...

Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life’s goals with your life’s actions to create a powerful package called “you.” Filled with ... Read more

$6.29 USD

Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life’s goals with your life’s actions to create a powerful package called “you.” Filled with
... Read more

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Romancing the Brand

Romancing the Brand

People who read these also enjoyed

Good Boss, Bad Boss

Don't Bullsh*t Yourself!

Talk Less, Say More

Grow

The Fall of Advertising and the Rise of PR

The Accidental Sales Manager

It's Called Work for a Reason!

The Orange Revolution

The Road to Your Best Stuff

The 10Ks of Personal Branding

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“tim halloran”

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