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“tim glowa”

Showing 1 - 12 of 12 results for “tim glowa”
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  • Measuring Customer Satisfaction

    Exploring Customer Satisfaction’s Relationship with Purchase Behavior

    by Tim Glowa ...
    The measurement of service quality and customer satisfaction has received considerable academic attention over the past twenty-five years. Companies spend hundreds of millions of dollars and thousands of people hours trying to understand and influence customers, and often assume (incorrectly) that satisfied customers are loyal ones. Simply understanding customer satisfaction is not enough – ... Read more

    $5.99 USD or Free with Kobo Plus

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  • Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

    by Marshall Sponder ...
    Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with ... Read more

    $22.09 USD

  • Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

    by Karen Post ...
    Position your company to handle any brand crisis—instantly and effectivelyToyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can ... Read more

    $21.39 USD

  • Pragmalytics

    Practical Approaches to Marketing Analytics in the Digital Age

    by Cesar A. Brea ...
    The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable. But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navigate the modern ... Read more

    $2.99 USD

  • What Kids Buy

    The Psychology of Marketing to Kids

    by Robert H Reiher, Ph.D., Daniel Acuff ...
    If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, ... Read more

    $15.99 USD

  • Segmentation, Revenue Management and Pricing Analytics

    by Tudor Bodea, Mark Ferguson ...
    The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing ... Read more

    $96.99 USD

  • Word of Mouse

    The Marketing Power of Collaborative Filtering

    by John Riedl, Joseph Konstan ...
    Through compelling case studies, Word of Mouse maps out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, ... Read more

    $7.99 USD

  • Global and Regional Leadership of BRICS Countries

    Edited by Stephen Kingah, Cintia Quiliconi ...
    Series series Political Science and International Studies (R0)
    This book presents a systematic collation of the regional and global dimensions of the leadership role of BRICS countries (Brazil, Russia, India, China and South Africa). It analyses the rising regional and global leadership of BRICS, using specific benchmarks to gauge the nature of this leadership. The elements examined include willingness to lead, the capacity to do as much, and the degree to ... Read more

    $49.49 USD

  • Dealing With Horrible Bosses

    How To Handle Bad Managers at Work!

    by Damon Lundqvist ...
    In this book, we're going to tackle one of the main problems in our professional lives. How to handle god-awful managers and horrible bosses! They are difficult to please, get along with, and demand too much! It seems as though that boss was put there to torment us. He's the devil incarnate!But how do we deal with him or her? What steps and strategies can we do to get that person off our backs ... Read more

    $0.99 USD or Free with Kobo Plus

  • Building the Impact Economy

    Our Future, Yea or Nay

    by Maximilian Martin ...
    Series series Economics and Finance (R0)
    This book develops a comprehensive framework for creating sustainable new business approaches on a massive scale. It relates the power of entrepreneurship, investment and technology to four areas in which progress is urgently needed to get out of the world’s current impasse. These are: game-changing innovations in companies; a way forward for the global fashion industry that reconciles ... Read more

    $49.49 USD

  • From Chinese Brand Culture to Global Brands

    Insights from aesthetics, fashion and history

    by W. Zhiyan, J. Borgerson, J. Schroeder ...
    Series series Business and Management (R0)
    From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance. ... Read more

    $49.49 USD

  • Corporate Social Responsibility in Sub-Saharan Africa

    Sustainable Development in its Embryonic Form

    Edited by Stephen Vertigans, Samuel O. Idowu, René Schmidpeter ...
    Series series Business and Management (R0)
    This book provides a comprehensive overview of corporate social responsibility and its development in Africa. It provides in-depth studies on 11 sub-Saharan countries, demonstrating that corporate social responsibility is forming and going through different stages of metamorphosis in the continent. Though corporate and individual attitudes towards sustainability in Africa still leave a lot to be ... Read more

    $89.09 USD