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  • The Palgrave Handbook of Servitization

    Series series Business and Management (R0)
    Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital servitization, is not a simple process. Academic study has revealed that its issues are complex, problematic, contingent, and even paradoxical, involving multiple organizational layers, such as ... Read more

    $215.99 USD

  • Sustainable Product-Service Systems

    Theories, Concepts and Tools

    Series series Operations Research (R0)
    The sustainable consumption of resources is at the heart of most strategies to address climate change. Servitization towards sustainable smart product-service systems is one of the central means of coping with the paradox of sustainable growth. This book provides a comprehensive exploration of product-service systems (PSS), which offer a more efficient sharing-based service business model, and ... Read more

    $179.09 USD

  • Practices and Tools for Servitization

    Managing Service Transition

    This edited book intends to provide knowledge on tools and practices of servitization to facilitate the formulation and implementation of servitization-based strategies, service infusion and manufacturing service transition globally. Including 22 practically relevant contributions, this book aims to help scholars and practitioners seeking to facilitate servitization in companies through original ... Read more

    $188.09 USD

  • Servitization Strategy

    Delivering Customer-Centric Outcomes Through Business Model Innovation

    Series series Business and Management (R0)
    Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services ... Read more

    $31.49 USD

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  • Marketing Communications

    Touchpoints, Sharing And Disruption

    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Read more

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  • The Oxford Handbook of Strategic Sales and Sales Management

    Series series Oxford Handbooks
    The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the ... Read more

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  • Organization Design

    The Practitioner’s Guide

    Organization Design looks at how to (re)design an organizational system in order to increase productivity, performance and value, and provides the knowledge and methodology to design an adaptive, agile organization capable of handling the kind of continuous organizational change that all businesses face. The book clarifies why and how organizations need to be in a state of readiness to design or ... Read more

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  • Change Management In A Week

    Managing Change In Seven Simple Steps

    by Mike Bourne ...
    Change management just got easierIf an organization does not change in response to the environment in which it is operating, it will ultimately fail. Just as people have to change and adapt according to their circumstances, so do organizations. No one can deny that managing change is a difficult and sometimes painful task. It is complex and can be emotionally draining, involving a range of skills ... Read more

    $2.99 USD

  • Construction Management

    New Directions

    The construction industry faces continual challenges and demands, due to market conditions and coercion by governments, for improvements in safety, quality and cost control, and in the avoidance of contractual disputes. To meet these challenges construction enterprises need to constantly seek new directions and business models in construction management. A number of tools, methods and concepts ... Read more

    $60.00 USD

  • Company-wide Agility with Beyond Budgeting, Open Space & Sociocracy: Survive & Thrive on Disruption

    Today, companies are expected to be flexible and both rapidly responsive and resilient to change, which basically asks them to be agile. By combining Beyond Budgeting,Open Space, Sociocracy, and Agile, this book provides a practical guide for companies that want to be agile company-wide.Notes to the 2nd edition:This second edition reflects such updates as: the new Agile Fluency Model, the renaming ... Read more

    $9.35 USD or Free with Kobo Plus

  • Marketing Strategy and Competitive Positioning

    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

    $41.99 USD