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  • Text Analytics in Marketing

    A Practical Guide for Students and Researchers

    by Daniel Dan, Thomas Reutterer ...
    Series series Business and Management (R0)
    This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and user-generated content (UGC), with a particular emphasis on using R software. These methods enable readers to effectively prepare and manipulate textual data to uncover actionable marketing ... Read more

    $107.09 USD