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Top Series in United States

Showing 1 - 12 of 12 results for “thomas pfeffer”
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  • Virtualization of Universities

    Digital Media and the Organization of Higher Education Institutions

    by Thomas Pfeffer ...
    Series series Business and Management (R0)
    The purpose of this volume is to shape conceptual tools to understand the impact of new information and communication technologies (ICTs) on the organization of universities. Traditional research-based universities, the most typical representatives of the higher education system, find themselves challenged by the speed and the wide range of technical innovations, but also by a vast array of ... Read more

    $89.09 USD

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  • The Music Business and Recording Industry

    by Geoffrey Hull, Thomas Hutchison, Richard Strasser ...
    The Music Business and Recording Industry is a comprehensive music business textbook focused on the three income streams in the music industry: music publishing, live entertainment, and recordings. The book provides a sound foundation for understanding key issues, while presenting the latest research in the field. It covers the changes in the industry brought about by the digital age, such as ... Read more

    $102.99 USD

  • Design Thinking Research

    Building Innovation Eco-Systems

    Edited by Larry Leifer, Hasso Plattner, Christoph Meinel ...
    Series series Business and Management (R0)
    This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany.The authors offer readers a closer look at Design Thinking with its processes of innovations and methods. The contents of the articles range from how to design ideas, methods, and technologies via creativity experiments and ... Read more

    $170.09 USD

  • Design Thinking Research

    Making Design Thinking Foundational

    Edited by Hasso Plattner, Christoph Meinel, Larry Leifer ...
    Series series Business and Management (R0)
    This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods. The contents of the articles range from how to design ideas, methods and technologies via creativity experiments and ... Read more

    $170.09 USD

  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    by Barbara Cave Henricks, Rusty Shelton ...
    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Out-of-Home Immersive Entertainment Frontier

    Expanding Interactive Boundaries in Leisure Facilities

    by Kevin Williams, Michael Mascioni ...
    Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive ... Read more

    $54.99 USD

  • Design Thinking Research

    Making Distinctions: Collaboration versus Cooperation

    Edited by Hasso Plattner, Larry Leifer, Christoph Meinel ...
    Series series Business and Management (R0)
    This book summarizes the results of Design Thinking Research Program at Stanford University in Palo Alto, California, USA and the Hasso Plattner Institute in Potsdam, Germany. Offering readers a closer look at design thinking, its innovation processes and methods, it covers topics ranging from how to design ideas, methods and technologies, to creativity experiments and creative collaboration in ... Read more

    $188.09 USD

  • Demand for Communications Services – Insights and Perspectives

    Essays in Honor of Lester D. Taylor

    Edited by James Alleman, Paul N. Rappoport, Áine Marie Patricia Ní-Shúilleabháin ...
    Series series Economics and Finance (R0)
    This volume grew out of a conference organized by James Alleman and Paul Rappoport, conducted on October 10, 2011 in Jackson Hole, Wyoming, in honor of the work of Lester D. Taylor, whose pioneering work in demand and market analysis has had profound implications on research across a wide spectrum of industries. In his Prologue, Eli M. Noam notes that demand analysis in the information sector must ... Read more

    $89.09 USD

  • Telecommunication Markets

    Drivers and Impediments

    Edited by Brigitte Preissl, Justus Haucap, Peter Curwen ...
    Series series Economics and Finance (R0)
    Telecommunication markets are characterized by a dynamic development of technology and market structures. The specific features of network-based markets, convergence of previously separate spheres and the complex task of market regulation put traditional theoretical approaches as well as current regulatory policies to the test. This book sheds light on some of the challenges ahead. It covers a ... Read more

    $143.09 USD

  • Ethics and Neuromarketing

    Implications for Market Research and Business Practice

    Edited by Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu ...
    Series series Business and Management (R0)
    This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. ... Read more

    $107.09 USD

  • Design Thinking Research

    Taking Breakthrough Innovation Home

    Edited by Hasso Plattner, Christoph Meinel, Larry Leifer ...
    Series series Business and Management (R0)
    This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and at the Hasso Plattner Institute in Potsdam, Germany. Offering readers a closer look at Design Thinking, its innovation processes and methods, the book covers topics ranging from how to design ideas, methods and technologies, to creativity experiments and wicked problem ... Read more

    $170.09 USD

  • Business-to-Business Marketing Communications

    Value and Efficiency Considerations in Recessionary Times

    by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos ...
    Series series Business and Management (R0)
    This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a ... Read more

    $53.99 USD