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“thomas n ingram”

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  • Sales Management

    Analysis and Decision Making

    by Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Michael R. Williams, Charles H. Schwepker Jr ...
    This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, ... Read more

    $120.99 USD