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  • Mastering CommTech

    Unlocking the Potential of Digital Transformation in Corporate Communications

    Edited by Uwe Seebacher, Jörg Forthmann, Thomas Mickeleit ...
    Series series Business and Management (R0)
    This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, ... Read more

    $116.09 USD