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thomas eisenmann

Showing 1 - 12 of 12 results for “thomas eisenmann
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  • Managing Startups: Best Blog Posts

    If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community.You’ll find 72 posts from successful entrepreneurs and ... Read more

    $10.99 USD

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  • Customer Success

    How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

    Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' ... Read more

    $19.00 USD

  • Product Management For Dummies

    Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into ... Read more

    $17.00 USD

  • One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

    by Stephen Key ...
    From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple IdeaStephen Key is back, and he’s delivering a proven, straightforward process for starting, growing, and running a business—without the need for an MBA or millions of dollars in funding.Key draws on his own experience as a billion-dollar inventor to offer ... Read more

    $24.49 USD

  • Subscribed

    Why the Subscription Model Will Be Your Company's Future - and What to Do About It

    A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning.Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate ... Read more

    $13.99 USD

  • Six-Figure Freelancer

    How to Find, Price and Manage Corporate Writing Assignments

    by Paul Lima ...
    Six-Figure Freelancer: How to Find, Price, and Manage Corporate Writing Assignments - Revised & Improved! With more ideas, more detail, more examples, more inspiration and more exercises to get you started and keep you going!Paul Lima was a busy technology freelance writer, earning a six-figure income, during the dot-com boom. When it went bust, so did many of his Information Technology corporate ... Read more

    $0.99 USD or Free with Kobo Plus

  • Lean Analytics

    Use Data to Build a Better Startup Faster

    Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. ... Read more

    $24.49 USD

  • Success By Design

    The Essential Business Reference for Designers

    by David Sherwin ...
    Want to make your design business a success? Start here.Fellow Designer,In your career you may have been like me: Trying to keep projects on the rails and clients happy. Digging through blogs for useful advice. Wondering if there was a better way to handle all of the demands of being a design professional and running a creative business.The wisdom contained in Success By Design: The Essential ... Read more

    $2.99 USD

  • The Everything Guide to Starting an Online Business

    The Latest Strategies and Advice on How To Start a Profitable Internet Business

    by Randall Craig ...
    Series series Everything® Series
    Create and run your own virtual business!Whether it is a full-time online consulting business or just selling your crafts on the side, starting an Internet enterprise is a very appealing prospect to a budding entrepreneur! The Everything Guide to Starting an Online Business is the perfect guide as you navigate the online market—no matter your experience level. From developing an idea to sharing it ... Read more

    $2.99 USD

  • Lean Pricing

    Pricing Strategies for Startups

    by Omar Mohout ...
    Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide the level of service required by those customersLean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies ... Read more

    $22.99 USD

  • Levers

    The Framework for Building Repeatability into Your Business

    Want to build repeatable revenue for your business? Levers shows you step by step how to identify and move the levers that unlock growth and create predictability across every aspect of your business. Built on decades of experience across hundreds of companies, Levers condenses the essentials of creating a metrics-driven company into five core workshops and puts them directly into your hands so ... Read more

    $1.99 USD or Free with Kobo Plus

  • Impact-first Product Teams

    Define Success. Do Work That Matters. Be Indispensable.

    by Matt LeMay ...
    Around the world, product teams are waking up to the same uncomfortable truth: doing things "the right way" doesn't matter if your team loses its funding or your company goes out of business.Simply put, product teams can no longer afford to be disconnected from the business impact of their work. And well-trodden "best practices" from Silicon Valley behemoths can only provide so much guidance for ... Read more

    $9.99 USD