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  • Foundations of Scenario Planning

    The Story of Pierre Wack

    Series series Routledge International Studies in Business History
    Pierre Wack was head of scenario planning at Royal Dutch / Shell Oil in London for just over ten years. He died in 1997. He was a pioneer of what we know today as scenario planning – an alternative and complement to strategic planning.Scenarios explore a variety of possible futures for examining decisions in organizational planning. Pierre was a unique man with interests in Indian and Japanese ... Read more

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  • Chocolate Wars

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    What can a spell-checker tell you about economic trends? Why is the world’s supply of ideas about to double? What did America get right in the nineteenth century that it’s getting wrong in the twenty-first? If Karl Marx were alive today, would he be hosting a show on Fox News?These are just a few of the provocative questions asked by Sonic Boom, a (mainly) optimistic look at the near future. Sonic ... Read more

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    How a Well-Connected Texas Oil Company Revolutionized the Way America Makes War

    Halliburton'sArmy is the first book to show, in shocking detail, how Halliburton really does business, in Iraq, and around the world. From its vital role as the logistical backbone of the U.S. occupation in Iraq -- without Halliburton there could be no war or occupation -- to its role in covering up gang-rape amongst its personnel in Baghdad, Halliburton'sArmy is a devastating bestiary of ... Read more

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    The world's one-and-only PEZ historian dispenses fun facts on the candy's evolution from smoking substitute to childhood treat to pop culture collectible.PEZ is an American classic and a staple of many childhood memories. Yet it originated in Austria, where PEZ began in 1927 as compressed peppermint tablets marketed as an alternative to smoking. Upon arrival in the United States in 1952, PEZ ... Read more

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    From Fruit Shed to Fortune 500: The inside story of ROLM and its continuing influence on Silicon ValleyDecades before Facebook, seven years before Apple, four young men were hard at work in a prune-drying shed designing “the world’s toughest computer.” That was the founding of ROLM Corporation, at a time when the orchards of Santa Clara County were being transformed into what would become Silicon ... Read more

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    Planning horizons and timing settings are critical to controlling the behavior of planning applications. But few people understand the impact that timing settings in one APO application have on other APO applications, and what implications they have for controlling system output. APO is the most fully-featured supply chain planning suite on the market, and its sheer number of timing settings makes ... Read more

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  • Famous Brand Names & Their Origins

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    "This fascinating and enjoyable book tells the story of around 200 brand names, delving succinctly into their origins and fortunes over time" ( Your Family History ).Many brands, including Boots, Hoover, and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for "velvet" and ... Read more

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