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“thomas barta”

Showing 1 - 2 of 2 results for “thomas barta”
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  • The 12 Powers of a Marketing Leader

    How to Succeed by Building Customer and Company Value

    by Thomas Barta, Patrick Barwise ...
    WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this ... Read more

    $9.99 USD

  • Audiobook

    The 12 Powers of a Marketing Leader

    How to Succeed by Building Customer and Company Value

    by Thomas Barta, Patrick Barwise ...

    Unabridged

    6 hours 37 min

    WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this ... Read more

    $19.99 USD