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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

by Harvard Business Review, Clayton M. Christensen, Philip Kotler, Fred Reichheld, Theodore Levitt ...

Series series HBR's 10 Must Reads
Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business ... Read more

$17.99 USD or Free with Kobo Plus

Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business
... Read more
Marketing Myopia

by Theodore Levitt ...

Series series Harvard Business Review Classics
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of ... Read more

$8.99 USD or Free with Kobo Plus

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of
... Read more
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

by Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz ...

Series series HBR's 10 Must Reads
Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for ... Read more

$18.79 USD or Free with Kobo Plus

Also available as: Audiobook

Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for
... Read more

Also available as: Audiobook
Audiobook

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

by Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz ...

Narrated by David Sadzin, Sofia Willingham ...

Unabridged

5 hours 50 min

Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review  articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:Align your sales and ... Read more

$12.99 USD

Also available as: eBook

Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review  articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:Align your sales and
... Read more

Also available as: eBook
Audiobook

HBR's 10 Must Reads on Strategic Marketing

by Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld ...

Narrated by Susan Larkin, Bernard Setaro Clark ...

Series series HBR's 10 Must Reads
Unabridged

6 hours 48 min

Stop pushing products—and start cultivating relationships with the right customers.If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the ... Read more

$19.99 USD

Stop pushing products—and start cultivating relationships with the right customers.If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the
... Read more

HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

by Harvard Business Review, Robert B. Cialdini, Nick Morgan, Deborah Tannen ...

Series series HBR's 10 Must Reads
The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation.Leading experts such as Deborah ... Read more

$17.99 USD or Free with Kobo Plus

Also available as: Audiobook

The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation.Leading experts such as Deborah
... Read more

Also available as: Audiobook
HBR's 10 Must Reads on Making Smart Decisions (with featured article "Before You Make That Big Decision..." by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)

by Harvard Business Review, Daniel Kahneman, Ram Charan ...

Series series HBR's 10 Must Reads
Learn why bad decisions happen to good managers—and how to make better ones.If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.Leading experts such as Ram Charan, Michael Mankins, and ... Read more

$17.99 USD or Free with Kobo Plus

Learn why bad decisions happen to good managers—and how to make better ones.If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.Leading experts such as Ram Charan, Michael Mankins, and
... Read more
HBR Guide to Project Management (HBR Guide Series)

by Harvard Business Review ...

Series series HBR Guide
MEET YOUR GOALS—ON TIME AND ON BUDGET.How do you rein in the scope of your project when you’ve got a group of demanding stakeholders breathing down your neck? And map out a schedule everyone can stick to? And motivate team members who have competing demands on their time and attention?Whether you’re managing your first project or just tired of improvising, this guide will give you the tools and ... Read more

$15.99 USD or Free with Kobo Plus

MEET YOUR GOALS—ON TIME AND ON BUDGET.How do you rein in the scope of your project when you’ve got a group of demanding stakeholders breathing down your neck? And map out a schedule everyone can stick to? And motivate team members who have competing demands on their time and attention?Whether you’re managing your first project or just tired of improvising, this guide will give you the tools and
... Read more
HBR Guide to Persuasive Presentations (HBR Guide Series)

by Nancy Duarte ...

Series series HBR Guide
TAKE THE PAIN OUT OF PRESENTATIONS.Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you:Win over tough crowdsOrganize a coherent narrativeCreate ... Read more

$15.99 USD or Free with Kobo Plus

TAKE THE PAIN OUT OF PRESENTATIONS.Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you:Win over tough crowdsOrganize a coherent narrativeCreate
... Read more
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

by Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée Mauborgne ...

Series series HBR's 10 Must Reads
Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 ... Read more

$17.99 USD or Free with Kobo Plus

Also available as: Audiobook

Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10
... Read more

Also available as: Audiobook
HBR Guide to Better Business Writing (HBR Guide Series)

by Bryan A. Garner ...

Series series HBR Guide Series
DON'T LET YOUR WRITING HOLD YOU BACK.When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.The HBR Guide to Better Business Writing, by writing expert Bryan A. ... Read more

$15.99 USD or Free with Kobo Plus

DON'T LET YOUR WRITING HOLD YOU BACK.When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.The HBR Guide to Better Business Writing, by writing expert Bryan A.
... Read more
HBR's 10 Must Reads on Leadership (with featured article "What Makes an Effective Executive," by Peter F. Drucker)

by Harvard Business Review, Daniel Goleman, Bill George, Peter F. Drucker ...

Series series HBR's 10 Must Reads
Go from being a good manager to an extraordinary leader.If you read nothing else on leadership, read these 10 articles (featuring “What Makes an Effective Executive,” by Peter F. Drucker). We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization's performance.HBR's 10 Must Reads On ... Read more

$17.99 USD or Free with Kobo Plus

Also available as: Audiobook

Go from being a good manager to an extraordinary leader.If you read nothing else on leadership, read these 10 articles (featuring “What Makes an Effective Executive,” by Peter F. Drucker). We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization's performance.HBR's 10 Must Reads On
... Read more

Also available as: Audiobook

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HBR's 10 Must Reads

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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Marketing Myopia

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

HBR's 10 Must Reads on Strategic Marketing

People who read these also enjoyed

HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

HBR's 10 Must Reads on Making Smart Decisions (with featured article "Before You Make That Big Decision..." by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)

HBR Guide to Project Management (HBR Guide Series)

HBR Guide to Persuasive Presentations (HBR Guide Series)

HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

HBR Guide to Better Business Writing (HBR Guide Series)

HBR's 10 Must Reads on Leadership (with featured article "What Makes an Effective Executive," by Peter F. Drucker)

eReaders

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Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

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1 audiobook monthly

+ FREE 30-day trial

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Top Series in United States

HBR's 10 Must Reads

HBR's 10 Must Reads

Harvard Business Review Classics

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