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“the cim”

Showing 1 - 12 of 12 results for “the cim”
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  • The Marketing Century

    How Marketing Drives Business and Shapes Society

    by The CIM ...
    Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time when ... Read more

    $38.00 USD

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  • Management For Dummies, UK Edition

    by Richard Pettinger, Bob Nelson, Peter Economy ...
    Make your mark in the world of managementGood management is vital to the success of every business but being a good manager isn't always easy. This book offers you expert advice on hiring the right staff, building effective teams, resolving office politics and maintaining your own work/life balance. Inside you'll find examples and guidance to help you identify the styles of management you need to ... Read more

    $14.99 USD

  • The Accountable Leader

    Developing Effective Leadership Through Managerial Accountability

    by Brian Dive ...
    The Accountable Leader is centred around three themes - leadership, accountability and organizational structure, and explores what it means for managers to be held to account at all levels in an organization. It will show that most leadership related problems arise from the ineffectiveness of organisational structures that lack accountable jobs.Complete with case study material and international ... Read more

    $35.99 USD

  • Management Consultancy

    by Morgen Witzel ...
    What is management consultancy? How has it developed? How does it affect businesses? This book answers these questions and introduces the field for those looking to develop a career as a management consultant.Providing a thorough introduction to management consultancy, Morgen Witzel covers the topic from a range of perspectives including the field's historical development, the client's perspective ... Read more

    $89.99 USD

  • Making the Connections

    Using Internal Communication to Turn Strategy into Action

    by Bill Quirke ...
    Companies know that communication with their people is vital if the energies and the efforts of their employees are to point in the same direction. Making the Connections shows how to use internal communication to turn strategy into action. Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and ... Read more

    $75.99 USD

  • What You Need to Know about Strategy

    by Jo Whitehead ...
    In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:That getting the ... Read more

    $13.00 USD

  • Made to Serve

    How Manufacturers can Compete Through Servitization and Product Service Systems

    by Timothy Baines, Howard Lightfoot ...
    A comprehensive, practical introduction to one of the most important new trends in manufacturing, globallyThe delivery of a service component as an added value when providing products, servitization is all the rage in the manufacturing sector around the world. Yet, despite the clear competitive advantage of servitization, most manufacturers remain reluctant to venture into, what for them, is a ... Read more

    $54.00 USD

  • How to achieve exceptional organisational performance: 12 critical activities to get the best performance out of your people, teams and organisation

    by lightbearer ...
    Published in its "Lessons from experience series" by Lightbearer publications, "How to achieve exceptional organisational performance" is a practice-oriented book written for executives and managers interested in creating sustainable value and tapping into the collective genius, creativity and insight of their employees to create world-class companies fit for people.This book demonstrates and ... Read more

    $14.99 USD or Free with Kobo Plus

  • Relationship Marketing

    by Martin Christopher, Adrian Payne, David Ballantyne ...
    Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and ... Read more

    $67.99 USD

  • Organization Design

    A Guide to Building Effective Organizations

    by Patricia Cichocki ...
    With the rate of change in organizations at an all-time high, the need for strong organization design has never been more pressing. Organization Design provides a complete road map to building successful organizations through good organization design. It presents a practical process; a robust, broad-based model and a set of tools and techniques that all link together. Part One and Two together ... Read more

    $41.99 USD

  • Develop Your PR Skills

    by Lucy Laville, Dr Neil Richardson ...
    Series series Creating Success series
    Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and ... Read more

    $14.99 USD

  • The Marketer's Handbook

    Reassessing Marketing Techniques for Modern Business

    by Laurie Young ...
    This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, ... Read more

    $82.00 USD