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Showing 1 - 12 of 12 results for “terry wu”
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  • International Business in the New Asia-Pacific

    Strategies, Opportunities and Threats

    Edited by Terry Wu, Nailin Bu ...
    Series series Business and Management (R0)
    The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business ... Read more

    $143.09 USD

  • International Marketing of Higher Education

    by Terry Wu ...
    Series series Education (R0)
    This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions ... Read more

    $89.09 USD

  • Emerging Issues in Global Marketing

    A Shifting Paradigm

    Edited by James Agarwal, Terry Wu ...
    Series series Business and Management (R0)
    This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge ... Read more

    $188.99 USD

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  • Contemporary Corporate Strategy

    Global Perspectives

    Edited by John Saee ...
    Series series Routledge Studies in International Business and the World Economy
    With the onset of the third millennium, increasing numbers of corporations around the world have been undergoing cultural and mindset shift paradigms whilst developing corporate strategies that are increasingly attuned to the highly competitive and dynamic business realities arising from globalising national economies around the world. This research book represents an eclectic collection of latest ... Read more

    $68.99 USD

  • Global Public Procurement Theories and Practices

    Edited by Khi V. Thai ...
    Series series Social Sciences (R0)
    This book discusses current theories and practices in the field of public procurement. Over the past few decades, public procurement has had to evolve conceptually and organizationally in the face of unrelenting budget constraints, government downsizing, public demand for increased transparency in public procurement, as well as greater concerns about efficiency, fairness and equity. Procurement ... Read more

    $170.99 USD

  • Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods

    Edited by N. Delener ...
    The provision of services in both public and private sectors has increased dramatically over the last decade and a half. Many economies have shifted to a predominantly services model, leaving manufacturing and agriculture in their shadow. Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods explores areas such as strategy development, service contracts, human ... Read more

    $157.49 USD

    PRE-ORDER

  • Business Law and Ethics: Concepts, Methodologies, Tools, and Applications

    Edited by Information Resources Management Association ...
    In modern business environments, ethical behavior plays a crucial role in success. Managers and business leaders must pay close attention to the ethics of their policies and behaviors to avoid a reputation-crushing scandal. Business Law and Ethics: Concepts, Methodologies, Tools, and Applications explores best practices business leaders need to navigate the complex landscape of legal and ethical ... Read more

    $1,966.49 USD

    PRE-ORDER

  • Multinationals and Global Consumers

    Tension, Potential and Competition

    Edited by T. Chan, G. Cui ...
    Series series Business and Management (R0)
    International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research. ... Read more

    $49.99 USD

  • The Science of Science Policy

    A Handbook

    Edited by Julia I. Lane, Kaye Husbands Fealing, John H. Marburger, III, Stephanie S. Shipp ...
    Series series Innovation and Technology in the World Economy
    Basic scientific research and technological development have had an enormous impact on innovation, economic growth, and social well-being. Yet science policy debates have long been dominated by advocates for particular scientific fields or missions. In the absence of a deeper understanding of the changing framework in which innovation occurs, policymakers cannot predict how best to make and manage ... Read more

    $77.99 USD

  • Trafficking Data

    How China Is Winning the Battle for Digital Sovereignty

    by Aynne Kokas ...
    Bronze Award, Axiom Business Book Awards Gold Medalist in Finance/Investing/Economics, Ippy Awards From TikTok and Fortnite to Grindr and Facebook, Aynne Kokas delivers an urgent look into the technology firms that gather our data, and how the Chinese government is capitalizing on this data flow for political gain. On August 6, 2020, the Trump Administration issued a ban on TikTok in the United ... Read more

    $19.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Oxford Handbook of Human Resource Management

    Edited by Peter Boxall, John Purcell, Patrick Wright ...
    Series series Oxford Handbooks
    HRM is central to management teaching and research, and has emerged in the last decade as a significant field from its earlier roots in Personnel Management, Industrial Relations, and Industrial Psychology. People Management and High Performance teams have become key functions and goals for manager at all levels in organizations. The Oxford Handbook brings together leading scholars from around the ... Read more

    $62.99 USD

  • Effective Human Resources Management in Small and Medium Enterprises: Global Perspectives

    Edited by Carolina Machado, Pedro Melo ...
    Effective Human Resource Management (HRM) methods are essential in tackling today’s employment challenges and changes. As Small and Medium Enterprises (SMEs) continue to flourish, identifying HRM strategies and practices are necessary for these organizations to obtain a competitive management model. Effective Human Resources Management in Small and Medium Enterprises: Global Perspectives addresses ... Read more

    $157.49 USD

    PRE-ORDER