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  • Winning at Entrepreneurship: Innovative Strategies for Small Business Success

    by Teri Harrison ...
    Entrepreneurship is challenging, but you can do it and you can win! Knowing what to do and why you should do it is a necessity. You need a trustworthy resource to guide you through the process. This resource will help you do just that. This book will guide you, step by step, on what it takes to win at entrepreneurship and have a successful business. You will also get personal development strate ... Read more

    $5.99 USD or Free with Kobo Plus

  • Presidential Candidate Images

    Series series Communication, Media, and Politics
    This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future ... Read more

    $55.99 USD

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    A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools

    Revised and updated to answer the challenges of a rapidly changing business world, the 4th edition of The Ten-Day MBA includes the latest topics and core business concepts taught at America’s top business schools, from corporate ethics and compliance to financial planning and real estate to leadership and negotiation. With more than 400,000 copies sold around the world, this internationally ... Read more

    $9.99 USD

  • Thinking Like a Political Scientist

    A Practical Guide to Research Methods

    Series series Chicago Guides to Writing, Editing, and Publishing
    "A compelling case for transforming how research methods are taught to undergraduate students of political science." — London School of Economics Review of BooksEach year, tens of thousands of students who are interested in politics go through a rite of passage: they take a course in research methods. Many find the subject to be boring or confusing, and with good reason. Most of the standard books ... Read more

    $23.09 USD or Free with Kobo Plus

  • The Complete Idiot's Guide to MBA Basics, 3rd Edition

    A Crash Course in Business Basics

    by Tom Gorman ...
    This is the time to expand your career opportunities-and the knowledge in here can be the key.This third edition compresses the most significant skills and lessons of a two year MBA into one comprehensive guide. With clear, concise information, expert Tom Gorman includes recent developments in management, economics, marketing, leadership, information technology, and communications. Whether the ... Read more

    $10.99 USD

  • The Portable MBA

    Series Book 34 - The Portable MBA Series
    A totally revised new edition of the bestselling guide to business school basicsThe bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the ... Read more

    $30.00 USD

  • The Nature and Origins of Mass Opinion

    Series series Cambridge Studies in Public Opinion and Political Psychology
    In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and ... Read more

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  • How to Start and Operate Your Own Design Firm

    A Guide for Interior Designers and Architects, Second Edition

    Want to make it big on Broadway-as a techie? Or how about working in smaller regional theater? Careers in Technical Theater explains more than twenty different careers from the perspective of successful theater artists. Included are specialties that have been around for decades, as well as those still emerging in the field. Concise information is provided on job duties, estimated earnings, ... Read more

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  • Public Opinion

    Public Opinion is a comprehensive and multidisciplinary examination of public opinion in the United States. Drawing on scholarship in political science, psychology, sociology, and communications, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book also serves as a ... Read more

    $73.99 USD

  • Lessons from Private Equity Any Company Can Use

    Series series Memo to the CEO
    Private equity firms are snapping up brand-name companies and assembling portfolios that make them immense global conglomerates. They're often able to maximize investor value far more successfully than traditional public companies.How do PE firms become such powerhouses? Learn how, in Lessons from Private Equity Any Company Can Use. Bain chairman Orit Gadiesh and partner Hugh MacArthur use the ... Read more

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  • The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business (Third Updated Edition)

    Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.Every year the market for creative services expands, but the competition is increasing even faster. Today, success ... Read more

    $23.99 USD

  • News That Matters

    Television & American Opinion

    Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts. Their resulting book News That Matters, now hailed as a classic by scholars of political science and public opinion alike, is here updated for the twenty-first ... Read more

    $20.89 USD or Free with Kobo Plus