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The JOLT Effect

How High Performers Overcome Customer Indecision

by Matthew Dixon, Ted McKenna ...

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Read more

$16.99 USD

Also available as: Audiobook

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... Read more

Also available as: Audiobook
The Activator Advantage

What Today's Rainmakers Do Differently

by Matthew Dixon, Rory Channer, Karen Freeman, Ted McKenna ...

A proven approach used by today's best professional service partners to win, retain, and grow client relationships.There is a growing problem in the professional services industry that is often acknowledged but rarely discussed: clients—even long-standing ones for whom firms have consistently delivered unquestioned value—are much less loyal to those firms and partners than they once were. This ... Read more

$25.99 USD

Also available as: Audiobook

A proven approach used by today's best professional service partners to win, retain, and grow client relationships.There is a growing problem in the professional services industry that is often acknowledged but rarely discussed: clients—even long-standing ones for whom firms have consistently delivered unquestioned value—are much less loyal to those firms and partners than they once were. This
... Read more

Also available as: Audiobook
Audiobook

The JOLT Effect

How High Performers Overcome Customer Indecision

by Matthew Dixon, Ted McKenna ...

Narrated by Matthew Dixon, Ted McKenna ...

Unabridged

5 hours 47 min

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Read more

$17.50 USD

Also available as: eBook

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... Read more

Also available as: eBook
Audiobook

The Activator Advantage

What Today's Rainmakers Do Differently

by Matthew Dixon, Rory Channer, Karen Freeman, Ted Mckenna ...

Narrated by Tim Fannon ...

Unabridged

7 hours 40 min

There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients—even long-standing ones—are much less loyal to firms and partners than they once were. This dramatic shift in client behavior has rendered traditional approaches to business development not only ineffective but counterproductive.But top performers have figured out a ... Read more

$19.99 USD

Also available as: eBook

There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients—even long-standing ones—are much less loyal to firms and partners than they once were. This dramatic shift in client behavior has rendered traditional approaches to business development not only ineffective but counterproductive.But top performers have figured out a
... Read more

Also available as: eBook

Audiobook

Selling Is Hard. Buying Is Harder.

How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle

by Garin Hess ...

Narrated by Gary Tiedemann ...

Unabridged

6 hours 50 min

Enable Your Buyers for Faster B2B SalesWhat drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying ... Read more

$18.99 USD or Free with Kobo Plus

Also available as: eBook

Enable Your Buyers for Faster B2B SalesWhat drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying
... Read more

Also available as: eBook
Sales Pitch: How to Craft a Story to Stand Out and Win

by April Dunford ...

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your ... Read more

$9.99 USD

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your
... Read more
The Qualified Sales Leader

Proven Lessons from a Five Time CRO

by John McMahon ...

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at ... Read more

$9.99 USD or Free with Kobo Plus

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at
... Read more
Make It Punchy

How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets

by Emma Stratton ...

Sell your tech (without getting technical).B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone's using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy.In Make It Punchy, tech messaging expert Emma Stratton shows you ... Read more

$9.99 USD

Sell your tech (without getting technical).B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone's using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy.In Make It Punchy, tech messaging expert Emma Stratton shows you
... Read more
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

by April Dunford ...

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Read more

$7.00 USD or Free with Kobo Plus

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome,
... Read more
MEDDICC

The ultimate guide to staying one step ahead in the complex sale

by Andy Whyte ...

What do the world's most successful enterprise sales teams have in common? They rely on MEDDICC to make their sales process predictable and efficient.MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the go-to choice for elite enterprise sales ... Read more

$9.99 USD or Free with Kobo Plus

What do the world's most successful enterprise sales teams have in common? They rely on MEDDICC to make their sales process predictable and efficient.MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the go-to choice for elite enterprise sales
... Read more
The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

by Jim Kalbach ...

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Read more

$30.59 USD

Also available as: Audiobook

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The
... Read more

Also available as: Audiobook
Smarter Collaboration

A New Approach to Breaking Down Barriers and Transforming Work

by Heidi K. Gardner, Ivan A. Matviak ...

We need a new approach for solving tough problems in a complex world—we need to collaborate smarter.Market volatility. Sustainability demands. Hybrid working. Opportunities and hazards of fast-changing technology and regulations. Companies and nonprofits face more daunting challenges than ever. How can we collaborate in our organizations—and with outside partners—to solve problems, innovate, and ... Read more

$23.99 USD or Free with Kobo Plus

Also available as: Audiobook

We need a new approach for solving tough problems in a complex world—we need to collaborate smarter.Market volatility. Sustainability demands. Hybrid working. Opportunities and hazards of fast-changing technology and regulations. Companies and nonprofits face more daunting challenges than ever. How can we collaborate in our organizations—and with outside partners—to solve problems, innovate, and
... Read more

Also available as: Audiobook

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The JOLT Effect

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The JOLT Effect

The Activator Advantage

People who read these also enjoyed

Selling Is Hard. Buying Is Harder.

Sales Pitch: How to Craft a Story to Stand Out and Win

The Qualified Sales Leader

Make It Punchy

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

MEDDICC

The Jobs To Be Done Playbook

Smarter Collaboration

eReaders

Apps

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Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

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“ted mckenna”

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