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Immersive Technologies to Accelerate Innovation

How Virtual and Augmented Reality Enables the Co-Creation of Concepts

by Sylvain Fleury, Simon Richir ...

The digital transformation of companies is both a competitive challenge and a complex step for large groups and industries, and at the same time a tremendous opportunity. This transformation is entering a new dimension with the development of immersive technologies such as virtual reality, mixed reality and augmented reality, which are revolutionizing the way we generate content as well as ... Read more

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The digital transformation of companies is both a competitive challenge and a complex step for large groups and industries, and at the same time a tremendous opportunity. This transformation is entering a new dimension with the development of immersive technologies such as virtual reality, mixed reality and augmented reality, which are revolutionizing the way we generate content as well as
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101 Design Methods

A Structured Approach for Driving Innovation in Your Organization

by Vijay Kumar ...

The first step-by-step guidebook for successful innovation planningUnlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and ... Read more

$23.00 USD

The first step-by-step guidebook for successful innovation planningUnlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and
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Delft Design Guide -Revised edition

Perspectives- Models - Approaches - Methods

by Annemiek van Boeijen, Jaap Daalhuizen, Yvo Zijlstra ...

Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and ... Read more

$28.99 USD

Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and
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Design Thinking

New Product Development Essentials from the PDMA

by Michael G. Luchs, Scott Swan, Abbie Griffin ...

Develop a more systematic, human-centered, results-oriented thought processDesign Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the ... Read more

$50.00 USD

Develop a more systematic, human-centered, results-oriented thought processDesign Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the
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Neuromarketing in Action

How to Talk and Sell to the Brain

by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc ...

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background ... Read more

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Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background
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The Designer's Guide to Doing Research

Applying Knowledge to Inform Design

by Sally Augustin, Cindy Coleman ...

The Designer’s Guide to Doing ResearchAn essential introduction to applying research for busy architects and designersThe competitive design market and the need to create enduring value place high demands on architects and designers to expand their knowledge base to be able to digest and utilize multiple sources of information. Expected by their clients to be well versed on all aspects of a ... Read more

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The Designer’s Guide to Doing ResearchAn essential introduction to applying research for busy architects and designersThe competitive design market and the need to create enduring value place high demands on architects and designers to expand their knowledge base to be able to digest and utilize multiple sources of information. Expected by their clients to be well versed on all aspects of a
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Solvable

by Arnaud Chevallier, Albrecht Enders ...

A 3-step process for solving complex problems of any kind: Frame, Ideate, Decide.Solvable offers practical tools that are both evidence-based and presented in an accessible and visual way to help you improve all aspects of problem solving at work and home. ... Read more

$13.99 USD

A 3-step process for solving complex problems of any kind: Frame, Ideate, Decide.Solvable offers practical tools that are both evidence-based and presented in an accessible and visual way to help you improve all aspects of problem solving at work and home.
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Marketing with Strategic Empathy

Inspiring Strategy with Deeper Consumer Insight

by Claire Brooks ...

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a ... Read more

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We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a
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The Pocket Universal Methods of Design, Revised and Expanded

125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

by Bruce Hanington, Bella Martin ...

Series series Rockport Universal
This handy, portable version of the authoritative Universal Methods of Design provides the same thorough and critical presentation, updated and expanded to include 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.Each method of research is distilled down to its most powerful essence, in a format that will help individual practitioners as well ... Read more

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This handy, portable version of the authoritative Universal Methods of Design provides the same thorough and critical presentation, updated and expanded to include 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.Each method of research is distilled down to its most powerful essence, in a format that will help individual practitioners as well
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Online Consumer Psychology

Understanding and Influencing Consumer Behavior in the Virtual World

Edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch ...

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments ... Read more

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Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments
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The PERICEO Tool

Teams and Organizations, Develop Your Capacity for Collective Intelligence

by Robert B Dilts, Elisabeth Falcone, Isabelle Meiss ...

Over the past several years, a team of consultants from the Dilts Strategy Group has conducted a research project to model the key success factors—“the differences that makes the difference”—required to increase the capacity for Collective Intelligence within groups and organizations. The purpose of this study was to identify the latest trends and principles applied by successful teams and ... Read more

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Over the past several years, a team of consultants from the Dilts Strategy Group has conducted a research project to model the key success factors—“the differences that makes the difference”—required to increase the capacity for Collective Intelligence within groups and organizations. The purpose of this study was to identify the latest trends and principles applied by successful teams and
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Learning Ecosystems

Creating Innovative, Lean and Tech-driven Learning Strategies

by Katja Schipperheijn ...

SHORTLISTED: Business Book Awards 2023 - International Business BookBuilding and sustaining an organization which is nimble, adaptable, resilient and future proof is both complex and urgent. Only those with flexible and innovative Learnscapes will succeed.Learning Ecosystems explains how organizations evolve into LearnScapes where learning techniques are aligned with continuous interaction with ... Read more

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SHORTLISTED: Business Book Awards 2023 - International Business BookBuilding and sustaining an organization which is nimble, adaptable, resilient and future proof is both complex and urgent. Only those with flexible and innovative Learnscapes will succeed.Learning Ecosystems explains how organizations evolve into LearnScapes where learning techniques are aligned with continuous interaction with
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“sylvain fleury”

Immersive Technologies to Accelerate Innovation

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101 Design Methods

Delft Design Guide -Revised edition

Design Thinking

Neuromarketing in Action

The Designer's Guide to Doing Research

Solvable

Marketing with Strategic Empathy

The Pocket Universal Methods of Design, Revised and Expanded

Online Consumer Psychology

The PERICEO Tool

Learning Ecosystems

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Shopping Cart

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Available:

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