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“sydney o scheller”

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  • Research Perspectives on Social Media Influencers and their Followers

    by JoAnna Boudreaux, Mitchell Friedman, Carolyn Kim, Vimviriya Limkangvanmongkol, Wangari Njathi, Nathan Vick, Chelsea Woods, Kelli S. Burns, Nancy J. Curtin, Elizabeth B. Jones, Nicole M. Lee, Corey Jay Liberman, Jenn Burleson Mackay, Alison N. Novak, Sydney O. Scheller, Carrie S. Trimble, Amanda J. Weed, Karen Freberg ...
    Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media ... Read more

    $34.09 USD