Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“suzanne berger”

Showing 1 - 12 of 12 results for “suzanne berger”
Skip side bar filters

  • Global Taiwan

    Building Competitive Strengths in a New International Economy

    by Suzanne Berger, Richard K. Lester ...
    Global Taiwan examines the impact of globalization on the industry and economy of Taiwan since the spectacular growth of the 1990s. Drawing on hundreds of interviews with firms in Taiwan, China, the United States, Japan, Europe, and other areas, the book analyzes the strengths and weaknesses of Taiwanese firms at a time when they face new competition from powerful global leaders and new producers ... Read more

    $65.99 USD

  • Making in America

    From Innovation to Market

    by Suzanne Berger, MIT Task Force on Production in the Inno ...
    How America can rebuild its industrial landscape to sustain an innovative economy.America is the world leader in innovation, but many of the innovative ideas that are hatched in American start-ups, labs, and companies end up going abroad to reach commercial scale. Apple, the superstar of innovation, locates its production in China (yet still reaps most of its profits in the United States). When ... Read more

    $28.99 USD

  • How We Compete

    What Companies Around the World Are Doing to Make it in Today's Global Economy

    by Suzanne Berger ...
    "Impressive... This is an evidence-based bottom-up account of the realities of globalisation. It is more varied, more subtle, and more substantial than many of the popular works available on the subject." -- Financial TimesBased on a five-year study by the MIT Industrial Performance Center, How We Compete goes into the trenches of over 500 international companies to discover which practices are ... Read more

    $4.99 USD

People who read these also enjoyed

  • Competitive Strategy

    Techniques for Analyzing Industries and Competitors

    by Michael E. Porter ...
    Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter ... Read more

    $34.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Design a Logo - 7 Step Process

    by Nathan Devine ...
    How do I design the perfect logo? Even the best designers can fall flat when it comes to logo design. Striking the right balance between graphic design and typography can make or break your brand identity, and creating a recognisable symbol for your website and advertising is extremely important. There are plenty of books available that cover logo design basics, but Nathan Devine's 'Design a Logo ... Read more

    $5.99 USD or Free with Kobo Plus

  • The Content Marketing Strategy Guide

    by Jon M. Buchan ...
    I looked at all the other books on content marketing and they were filled with history lessons and industry charts and all sorts of fluff. I decided to write a succinct guide on what has worked for me. 6 years of trial and error and failures and successes distilled down into this guide. Pairs well with a Long Island Iced Tea. Enjoy. I've been told it's funny too. Bonus! ... Read more

    Free

  • Obvious Adams

    Masters of Marketing Secrets: The Story of a Successful Marketer

    by Robert R. Updegraff ...
    Series series Masters of Marketing Secrets
    Have you ever been struck by the painfully obvious?What passes for advertising these days seems to have forgotten what people are actually looking for.But it's right in front of their (and your) nose.The stories in this book were written apparently to tweak the noses of marketing as it existed in the early 1900's – but still has lessons all of use can learn from today.There are good reasons why ... Read more

    Free

  • Spiritual Intelligence in Leadership

    From manager to leader in your own life

    by Sarah Alexander ...
    Gandhi said - 'Be The Change'. This book will show you how. The purpose of this book is to help you in your transition from manager to leader in your life. Wherever you are in that transition, my hope is that this book will provide you with ideas and tools to help you progress further on that journey. Many of us are at the stage now where we know this information. It is important that we ... Read more

    $6.81 USD

  • The Six Sigma Black Belt Handbook, Chapter 12 - Define Phase

    by Thomas McCarty, Lorraine Daniels, Michael Bremer, Praveen Gupta, John Heisey, Kathleen Mills ...
    Here is a sample chapter from Six Sigma Black Belt Handbook, which offers the best and the latest information to assist you in solving some of the most complex problems imaginable. In this book written by the instructors of the world renowned Motorola University, you'll find valuable advice on how to integrate research and development, manufacturing, human resources, finance, marketing, quality, ... Read more

    $6.95 USD

  • White Working Class

    Overcoming Class Cluelessness in America

    by Joan C. Williams ...
    "I recommend a book by Professor Williams, it is really worth a read, it's called White Working Class." -- Vice President Joe Biden on Pod Save AmericaAn Amazon Best Business and Leadership book of 2017Around the world, populist movements are gaining traction among the white working class. Meanwhile, members of the professional elite—journalists, managers, and establishment politicians--are on the ... Read more

    $16.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Evolutionary Psychology in the Business Sciences

    Edited by Gad Saad ...
    Series series Business and Management (R0)
    All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This ... Read more

    $215.09 USD

  • Changing the Food Game

    Market Transformation Strategies for Sustainable Agriculture

    by Lucas Simons ...
    By 2050, the world’s population is estimated to grow to 10 billion. To feed everyone, we will have to double our food production, to produce more food in the next 40 years than in the whole of the last 6,000. Changing the Food Game shows how our unsustainable food production system cannot support this growth. In this prescient book, Lucas Simons argues that the biggest challenge for our generation ... Read more

    $48.99 USD