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Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

by Susanne Royer ...

Series series Routledge Advances in Management and Business Studies
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.Considering how firms with similar specific characteristics are able to realize competitive advantages, this ... Read more

$68.99 USD

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.Considering how firms with similar specific characteristics are able to realize competitive advantages, this
... Read more

Marketplace 3.0

Rewriting the Rules of Borderless Business

by Hiroshi Mikitani ...

The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy.If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change — driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for ... Read more

$12.99 USD

The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy.If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change — driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for
... Read more
Free

The Future of a Radical Price

by Chris Anderson ...

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical ... Read more

$9.99 USD

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical
... Read more
WTF?

What's the Future and Why It's Up to Us

by Tim O'Reilly ...

Can we master the technologies we create before they master us? A "punchy and provocative" assessment by one of Silicon Valley's sharpest observers ( Financial Times).WTF? can be an expression of amazement or of dismay—and today's technology elicits both reactions. In this book, Tim O'Reilly, dubbed "the Oracle of Silicon Valley" by Inc. magazine, explores the upsides—and potential downsides—of ... Read more

$14.39 USD or Free with Kobo Plus

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Can we master the technologies we create before they master us? A "punchy and provocative" assessment by one of Silicon Valley's sharpest observers ( Financial Times).WTF? can be an expression of amazement or of dismay—and today's technology elicits both reactions. In this book, Tim O'Reilly, dubbed "the Oracle of Silicon Valley" by Inc. magazine, explores the upsides—and potential downsides—of
... Read more

Also available as: Audiobook
SEO Basics

Tips for Small Business Owners

by Thrivelearning Institute Library ...

Series series How to Build Your Website
Whether you've created a website already or are planning to create one in the near future, you know that's only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer.Through effective SEO tactics, you can improve your search engine rankings for important terms, gain more traffic and ... Read more

$0.99 USD

Whether you've created a website already or are planning to create one in the near future, you know that's only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer.Through effective SEO tactics, you can improve your search engine rankings for important terms, gain more traffic and
... Read more
The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

by Francois Gossieaux, Ed Moran ...

The definitive, maximum-impact guide to using the transformative power of social media as the ultimate competitive advantageAbout the BookIn The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by ... Read more

$25.29 USD

The definitive, maximum-impact guide to using the transformative power of social media as the ultimate competitive advantageAbout the BookIn The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by
... Read more
Ours to Hack and to Own

The Rise of Platform Cooperativism, A New Vision for the Future of Work and a Fairer Internet

Edited by Trebor Scholz, Nathan Schneider ...

Includes stars in the field such as Yochai Benkler, Douglas Rushkoff, Astra Taylor, Dmytri KleinerDefinitive collection on building and sustaining a cooperative Internet ... Read more

$8.99 USD

Includes stars in the field such as Yochai Benkler, Douglas Rushkoff, Astra Taylor, Dmytri KleinerDefinitive collection on building and sustaining a cooperative Internet
... Read more
The Complete Website Planning Guide

A step-by-step guide for website owners and agencies on how to create a practical and successful scope of works for your next web design project

by Darryl King ...

Praise for The Complete Website Planning Guide: A great, accessible and practical guide that you can quickly use to get better results from your next website build. Get to it!Would you build a house without blueprints and expect it to be perfect?That’s how many people go about their web projects, with napkin drawings, spoken discussions, part finished summaries and guides and wonder why it’s not ... Read more

$6.99 USD or Free with Kobo Plus

Praise for The Complete Website Planning Guide: A great, accessible and practical guide that you can quickly use to get better results from your next website build. Get to it!Would you build a house without blueprints and expect it to be perfect?That’s how many people go about their web projects, with napkin drawings, spoken discussions, part finished summaries and guides and wonder why it’s not
... Read more
Etsy: Outstanding Lessons for Absolute Beginners on How to Set Up an Etsy Shop

by Chad Reid ...

This e book deals with a number of confirmed measures and also methods about how to set up an ESTY shop properly as well as how to sell effectively. There are actually just 6 chapters in the book that evaluation all ESTY information and also offers behind the reality of ESTY marketplace, its own performance along with how you can use all of tricks to set up a successful ESTY shop. This e-book is ... Read more

$6.99 USD

This e book deals with a number of confirmed measures and also methods about how to set up an ESTY shop properly as well as how to sell effectively. There are actually just 6 chapters in the book that evaluation all ESTY information and also offers behind the reality of ESTY marketplace, its own performance along with how you can use all of tricks to set up a successful ESTY shop. This e-book is
... Read more
Facebook System

A Blueprint For Facebook Marketing, Facebook Ads, Facebook Advertisements, Facebook Advertising Coupon and More

by Lee Howard ...

With this mind-opening guide discover everything you need to know about facebook system, facebook advertising coupon, facebook advertisements, facebook ads, facebook marketing and much more. ... Read more

$4.99 USD

With this mind-opening guide discover everything you need to know about facebook system, facebook advertising coupon, facebook advertisements, facebook ads, facebook marketing and much more.
... Read more
e-Negotiations

Networking and Cross-Cultural Business Transactions

by Nicholas Harkiolakis, Daphne Halkias ...

Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them. Most of this has been based on the notion that negotiation will be interpersonal and face-to-face. In recent years, though, globalization, the telecommunications boom and the ever increasing need for today's professionals to ... Read more

$77.99 USD

Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them. Most of this has been based on the notion that negotiation will be interpersonal and face-to-face. In recent years, though, globalization, the telecommunications boom and the ever increasing need for today's professionals to
... Read more
Transformational Products

The code behind digital products that are shaping our lives and revolutionizing our economies

by Matthias Schrader ...

Series Book 00 - Edition NFO
In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, puts the digital transformation on its feet. Whoever starts the digital transformation at the company has already lost. In the meantime, digital products from companies such as Google, Apple, Facebook and Amazon are conquering the everyday life of users. They successfully penetrate sectors such as banking, insurance, ... Read more

$10.99 USD or Free with Kobo Plus

In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, puts the digital transformation on its feet. Whoever starts the digital transformation at the company has already lost. In the meantime, digital products from companies such as Google, Apple, Facebook and Amazon are conquering the everyday life of users. They successfully penetrate sectors such as banking, insurance,
... Read more

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Routledge Advances in Management and Business Studies

Strategic Management and Online Selling

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Marketplace 3.0

Free

WTF?

SEO Basics

The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

Ours to Hack and to Own

The Complete Website Planning Guide

Etsy: Outstanding Lessons for Absolute Beginners on How to Set Up an Etsy Shop

Facebook System

e-Negotiations

Transformational Products

eReaders

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Your Shopping Cart is empty

Available:

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Top Series in United States

Routledge Advances in Management and Business Studies

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