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“susan horner”

Showing 1 - 12 of 12 results for “susan horner”
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  • Consumer Behaviour in Tourism

    by Susan Horner, John Swarbrooke ...
    Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, ... Read more

    $80.99 USD

  • Loved By Choice

    True Stories That Celebrate Adoption

    by Susan Horner, Kelly Martindale ...
    Loved by Choice offers a clear and uplifting look at adoption from virtually every perspective. It is comprised of true stories that reflect the joys and the difficulties of those touched by adoption. Families working out an overseas adoption, those creating interracial families, grandparents, birth mothers, and even birth fathers are among the many who tell their stories.Two appendices define ... Read more

    $14.39 USD

  • Leisure Marketing

    by Susan Horner, John Swarbrooke ...
    Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.A section of the book is devoted entirely to international case studies ... Read more

    $76.99 USD

  • Business Travel and Tourism

    by John Swarbrooke, Susan Horner ...
    'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business ... Read more

    $76.99 USD

  • International Cases in Tourism Management

    by Susan Horner, John Swarbrooke ...
    International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ... Read more

    $76.99 USD

  • Economies of Writing

    Revaluations in Rhetoric and Composition

    Edited by Bruce Horner, Brice Nordquist, Susan M. Ryan ...
    Economies of Writing advances scholarship on political economies of writing and writing instruction, considering them in terms of course subject, pedagogy, technology, and social practice. Taking the "economic" as a necessary point of departure and contention for the field, the collection insists that writing concerns are inevitably participants in political markets in their consideration of forms ... Read more

    $19.49 USD

  • Contemporary Hospitality and Tourism Management Issues in China and India

    by Stephen Ball, Susan Horner, Kevin Nield ...
    This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain ... Read more

    $94.99 USD

  • Research Methods in Tourism, Hospitality and Events Management

    by Paul Brunt, Susan Horner, Natalie Semley ...
    In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and ... Read more

    $105.29 USD

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  • Global Tourism

    Edited by William F. Theobald ...
    Pressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental impacts of tourism development. That is why, as Secretary-General of the World Tourism Organization, I am pleased to see the serious analysis of the problems and prospects of the ... Read more

    $115.99 USD

  • Taking Responsibility for Tourism

    by Harold Goodwin ...
    Taking Responsibility for Tourism is about the globally vital necessity of realising sustainable tourism. It is a hugely important challenge to those who organise and sell travel and tourism, and those who consume it. Taking Responsibility for Tourism is not a book about a niche product; major trade associations and large and small tour operators are committing to the objectives of responsible ... Read more

    $45.09 USD

  • The Business of Resort Management

    by Peter Murphy ...
    How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these ... Read more

    $106.99 USD

  • Tourism: Principles & Practice

    by John Fletcher, Alan Fyall, Stephen Wanhill, David Gilbert ...
    John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK.Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK.David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting ... Read more

    $41.09 USD