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Showing 1 - 12 of 12 results for “susan dobscha”
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  • Death in a Consumer Culture

    Edited by Susan Dobscha ...
    Series series Routledge Interpretive Marketing Research
    Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities.Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour ... Read more

    $65.99 USD

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  • Why We Buy

    The Science Of Shopping

    by Paco Underhill ...
    Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from ... Read more

    $15.99 USD

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    by Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Read more

    $14.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    by Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

    $19.49 USD

  • Marketing Metaphoria

    What Deep Metaphors Reveal About the Minds of Consumers

    by Gerald Zaltman, Lindsay H. Zaltman ...
    Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success ... Read more

    $21.59 USD or Free with Kobo Plus

  • Chasing Cool

    Standing Out in Today's Cluttered Marketplace

    by Noah Kerner, Gene Pressman ...
    Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this ... Read more

    $13.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • You Are What You Choose

    The Habits of Mind That Really Determine How We Make Decisions

    by Scott de Marchi, James T. Hamilton ...
    The hidden patterns behind the way we make decisionsSeveral recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a ... Read more

    $4.99 USD

  • The Essentials of Marketing Research

    by Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon ...
    Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing ... Read more

    $115.99 USD

  • Secrets of a Master Moderator

    Edition III

    by Naomi Henderson ...
    This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to those with long years of research experience. It grapples with knotty questions and concerns ... Read more

    $23.79 USD

  • Beyond the Consumption Bubble

    Edited by Kay Glans, Karin Ekström ...
    Series series Routledge Interpretive Marketing Research
    Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether ... Read more

    $67.99 USD

  • Digital Channels and Social Media Management in Luxury Markets

    by Fabrizio Mosca, Chiara Civera ...
    Series series Routledge-Giappichelli Studies in Business and Management
    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following:new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods ... Read more

    $67.99 USD

  • Consumer Optimization Problem Solving

    by Alfred L Norman ...
    What algorithms are tractable depends on the speed of the processor. Given the speed of digital computers, polynomial algorithms are considered tractable. But, a human can take several seconds to make one binary comparison between two pens. Given this slow speed, sublinear algorithms are considered tractable for an unaided human and this defines Simon's concept of bounded rationality.Humans make ... Read more

    $35.09 USD