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Showing 1 - 12 of 12 results for “sumesh s dadwal”
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  • The Dark Side of Marketing

    Technology, Consumer Autonomy and Recuperative Marketing

    by Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri, Hamid Jahankhani ...
    Series series Business and Management (R0)
    This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology, ... Read more

    $143.09 USD

  • Modern Political Marketing and Relational Capital

    Navigating the Digital Frontier

    Edited by Pawan Kumar, Rajesh Verma, Arpit Tiwari, Sumesh Dadwal ...
    Modern Political Marketing and Relational Capital offers a comprehensive examination of how digital transformation is reshaping political marketing strategies. This edited volume explores the evolving landscape of political engagement, emphasising the role of digital relational capital—trust, loyalty, and connections between political actors and their audiences. By delving into emerging ... Read more

    $94.29 USD

  • Digital Transformation for Business Sustainability and Growth in Emerging Markets

    Edited by Sumesh S. Dadwal, Pawan Kumar, Rajesh Verma, Sunil Kumar ...
    Digital transformation in organisations can improve business agility, operational efficiency, customer service, and contribute to sustainability initiatives. Digital transformation isn’t always easy to implement; organisations can experience resistance to change and a lack of skilled employees.While there is extensive research on digital transformation, there is a lack of research that focuses ... Read more

    $94.29 USD

  • Market Grooming

    The Dark Side of AI Marketing

    Edited by Sumesh S. Dadwal, Hamid Jahankhani, Kenneth Revett ...
    Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.This comprehensive collection of research articles covers various aspects of AI and its impact on marketing, ... Read more

    $94.29 USD

  • Entrepreneurship and Competitive Sustainability

    Innovative Approaches

    Edited by Pawan Kumar, Léo Paul Dana, Vinod Kumar, Sumesh Dadwal, Olivier Niyompuhwe ...
    Series series Routledge Studies in Entrepreneurship and Small Business
    Entrepreneurship and Competitive Sustainability: Innovative Approaches is a rigorous, practice-focused edited volume that maps how entrepreneurial action can serve as a powerful catalyst for achieving the United Nations Sustainable Development Goals (SDGs). By weaving together cutting-edge research, real-world case studies, and practical insights, the volume introduces the concept of competitive ... Read more

    $61.99 USD

  • Circular Happiness

    Building Sustainable Workplaces for the Next Generation

    Edited by Pawan Kumar, Pretty Bhalla, Rajesh Verma, Sumesh Dadwal ...
    Circular Happiness: Building Sustainable Workplaces for the Next Generation explores how businesses can merge sustainability and employee well-being by applying circular economy principles to create eco-friendly, fulfilling work environments. Focused on the needs of Gen Z, the book provides a framework for organisations to foster both environmental sustainability and mental health, offering ... Read more

    $94.29 USD

  • Technology and Talent Strategies for Sustainable Smart Cities

    Digital Futures

    Edited by Hamid Jahankhani, Gordon Bowen, Imad Yasir Nawaz, Sumesh S. Dadwal ...
    Governments, communities, and developers are considering the use of ICT, renewable energies, and a host of other technologies to build smart cities that meet the economic, social, environmental, and cultural needs of the present as well as the future. However, are our cities ready for this technological shift? Can we put expansion behind us and focus on sustainability and re-generatability? Are ... Read more

    $94.29 USD

  • Eco Illusions

    Unmasking Greenwashing in the Shared Economy

    Edited by Pawan Kumar, Sumesh S. Dadwal, Pooja Khanna, Rajesh Verma, Gordon Bowen ...
    Some businesses engage in "greenwashing" or "shared washing," creating a misleading eco-friendly image to deceive consumers into thinking their services are environmentally friendly. As people become more aware of their environmental impact, scrutiny of these deceptive practices in the shared economy has increased. This phenomenon skews public perception, making companies seem more environmentally ... Read more

    $94.29 USD

  • Innovation and the Sharing Economy

    Employment, Human Capital, and the AI Revolution

    Edited by Pawan Kumar, Tanima Dutta, Sumesh Dadwal, Napinder Kaur ...
    Series series Routledge Studies in Management, Organizations and Society
    This book is a novel exploration of the complex interplay between modern work structures, artificial intelligence (AI), and economic sustainability.Through meticulously researched insights and real-world examples, this book unravels the intricate dynamics shaping the sharing and gig economies, offering a comprehensive analysis of their implications for the future of work. Key features of this book ... Read more

    $64.99 USD

  • Integrated Business Models in the Digital Age

    Principles and Practices of Technology Empowered Strategies

    Edited by Sumesh Singh Dadwal, Hamid Jahankhani, Azizul Hassan ...
    Series series Business and Management (R0)
    Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.In this edited volume, authors explore ... Read more

    $170.09 USD

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  • Innovation Ecosystems and Sustainable Technologies

    Enhancing Competitiveness and Sustainability

    Edited by Rubee Singh, Vincenzo Corvello, Ilda Maria Coniglio, Shahbaz Khan ...
    Series series Emerald Studies in Sustainable Innovation Management
    Innovation Ecosystems and Sustainable Technologies: Enhancing Competitiveness and Sustainability draws connections between innovation ecosystems and sustainable development to seek ways of improving economic, environmental and social wellbeing based on improvements to the innovation ecosystems. The book sheds light on various advancements in innovation ecosystems and emerging technologies for the ... Read more

    $94.29 USD

  • Digital Transformation and Business Sustainability

    From Theory to Practice

    Edited by Geetika Jain, Malahat Ghoreishi ...
    Digital transformation brings new opportunities, but also disruption, to the way businesses work. The application of technologies such as blockchain, AI, Internet of Things (IoT) and Big Data has the potential to revolutionize how businesses operate and incorporate sustainable practices within manufacturing processes and supply chains, creating value and redeveloping business models. Digital ... Read more

    $57.99 USD