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Gurus on Marketing

by Sultan Kermally ...

An informed and incisive one stop résumé of the major ‘gurus’ who have had a critical influence on marketing thinking and development. This is much more than just a series of summaries, Sultan Kermally has worked directly with many of the figures in this book. It’s enabled him to summarise, contrast and comment on the key concepts with knowledge, depth and insight. He describes the key ideas of ... Read more

$13.64 USD

An informed and incisive one stop résumé of the major ‘gurus’ who have had a critical influence on marketing thinking and development. This is much more than just a series of summaries, Sultan Kermally has worked directly with many of the figures in this book. It’s enabled him to summarise, contrast and comment on the key concepts with knowledge, depth and insight. He describes the key ideas of
... Read more
Gurus on People Management

by Sultan Kermally ...

This book is a one-stop guide to the world’s most important writers on managing people. It summarises all the key concepts and the contribution of each of the leading thinkers in the field, with pro’s and con’s of each theory.Managers HAVE to manage people. It is the most difficult and yet the most rewarding function. This book is more than just a summary of the key concepts, it offers valuable ... Read more

$13.64 USD

This book is a one-stop guide to the world’s most important writers on managing people. It summarises all the key concepts and the contribution of each of the leading thinkers in the field, with pro’s and con’s of each theory.Managers HAVE to manage people. It is the most difficult and yet the most rewarding function. This book is more than just a summary of the key concepts, it offers valuable
... Read more
Management Ideas

by Sultan Kermally ...

Management Ideas is a unique guide to the dominant theories influencing management practice in the late 20th century. Kermally explains how some organizations have taken these ideas on board and incorporated them in their strategies in order to survive in today's intensively competitive climate. Management Ideas looks at: * Total quality management *Benchmarking *Customer service *Business process ... Read more

$62.99 USD

Management Ideas is a unique guide to the dominant theories influencing management practice in the late 20th century. Kermally explains how some organizations have taken these ideas on board and incorporated them in their strategies in order to survive in today's intensively competitive climate. Management Ideas looks at: * Total quality management *Benchmarking *Customer service *Business process
... Read more

The Membership Economy

by Robbie Kellman Baxter ...

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

$19.49 USD

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive
... Read more
Innovating Lean Six Sigma: A Strategic Guide to Deploying the World's Most Effective Business Improvement Process

by Kimberly Watson-Hemphill, Kristine Nissen Bradley ...

The New and Definitive User’s Guide to Lean Six SigmaIf you’re a business manager, you already know that Lean Six Sigma is one of the most popular and powerful business tools in the world today. You also probably know that implementing the process can be more than a little challenging. This step-by-step guide shows you how to customize and apply the principles of Lean Six Sigma to your own ... Read more

$29.59 USD

The New and Definitive User’s Guide to Lean Six SigmaIf you’re a business manager, you already know that Lean Six Sigma is one of the most popular and powerful business tools in the world today. You also probably know that implementing the process can be more than a little challenging. This step-by-step guide shows you how to customize and apply the principles of Lean Six Sigma to your own
... Read more
Market Research In A Week

Market Research In Seven Simple Steps

by Judy Bartkowiak ...

Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy ... Read more

$2.99 USD

Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy
... Read more
A Guide to SME Financing

by D. Munro ...

Series series Economics and Finance (R0)
A Guide to SME Finance is a brief guide to designing and implementing an SME finance program within a commercial bank or other financial institution, such as an NGO. This work covers the rationale behind SME finance why it makes sense for a bank to enter this market sector, followed by a step-by-step approach to designing and implementing the program. Munro highlights the need to automate the ... Read more

$71.99 USD

A Guide to SME Finance is a brief guide to designing and implementing an SME finance program within a commercial bank or other financial institution, such as an NGO. This work covers the rationale behind SME finance why it makes sense for a bank to enter this market sector, followed by a step-by-step approach to designing and implementing the program. Munro highlights the need to automate the
... Read more
The Marketing Performance Blueprint

Strategies and Technologies to Build and Measure Business Success

by Paul Roetzer ...

Discover what's possible when the art and science of marketing collideThe Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing ... Read more

$17.00 USD

Discover what's possible when the art and science of marketing collideThe Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing
... Read more
Decision Making with the Analytic Network Process

Economic, Political, Social and Technological Applications with Benefits, Opportunities, Costs and Risks

by Thomas L. Saaty, Luis G. Vargas ...

Series series Business and Management (R0)
The Analytic Network Process (ANP), developed by Thomas Saaty in his work on multicriteria decision making, applies network structures with dependence and feedback to complex decision making. This new edition of Decision Making with the Analytic Network Process is a selection of the latest applications of ANP to economic, social and political decisions, and also to technological design. The ANP is ... Read more

$143.09 USD

The Analytic Network Process (ANP), developed by Thomas Saaty in his work on multicriteria decision making, applies network structures with dependence and feedback to complex decision making. This new edition of Decision Making with the Analytic Network Process is a selection of the latest applications of ANP to economic, social and political decisions, and also to technological design. The ANP is
... Read more
Qualitative Consumer and Marketing Research

by Eileen Fischer, Robert Kozinets, Russell W. Belk ...

How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a ... Read more

$93.59 USD

How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a
... Read more
Rethinking Rational Choice Theory

A Companion on Rational and Moral Action

by Jan de Jonge ...

Series series Economics and Finance (R0)
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning. ... Read more

$89.09 USD

The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.
... Read more
Managing Employee Performance

by Ali Asadi ...

This authoritative volume on human resource management is highly recommended reading for the small business owners and HR professionals. Written by an acknowledged expert in all areas of business management, Managing Employee Performance is a well-organized guide to understanding this vitally important area of your business. ... Read more

$4.99 USD or Free with Kobo Plus

This authoritative volume on human resource management is highly recommended reading for the small business owners and HR professionals. Written by an acknowledged expert in all areas of business management, Managing Employee Performance is a well-organized guide to understanding this vitally important area of your business.
... Read more

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“sultan kermally”

Gurus on Marketing

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Management Ideas

People who read these also enjoyed

The Membership Economy

Innovating Lean Six Sigma: A Strategic Guide to Deploying the World's Most Effective Business Improvement Process

Market Research In A Week

A Guide to SME Financing

The Marketing Performance Blueprint

Decision Making with the Analytic Network Process

Qualitative Consumer and Marketing Research

Rethinking Rational Choice Theory

Managing Employee Performance

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