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Showing 1 - 12 of 12 results for “subodha kumar”
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  • Social Media Analytics and Practical Applications

    The Change to the Competition Landscape

    by Subodha Kumar, Liangfei Qiu ...
    Series series Emerging Operations Research Methodologies and Applications
    Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.By focusing on the relationship between social ... Read more

    $28.99 USD

  • Optimization Issues in Web and Mobile Advertising

    Past and Future Trends

    by Subodha Kumar ...
    Series series Business and Management (R0)
    This book provides a comprehensive overview of optimization issues and models in web and mobile advertising. It begins by discussing the evolution of web advertising over time. This is followed by the discussion of prominent pricing models. The reader is provided with a basic overview of different optimization issues involved in web advertising. The earlier models mainly considered the problem of ... Read more

    $49.49 USD

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  • Digital Business Models in Sport

    Edited by Mateusz Tomanek, Wojciech Cieslinski, Michal Polasik ...
    Series series Routledge Research in Sport Business and Management
    Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.The book explains how business models describe and underpin contemporary sport business, and how ... Read more

    Free

  • The Big Unlock

    Harnessing Data and Growing Digital Health Businesses in a Value-Based Care Era

    by Paddy Padmanabhan ...
    Along with a shift towards value-based care, a digital transformation is under way in health care. However, health care enterprises are having a hard time keeping up with advances in information technology.Organizations that could once spend months or years developing a strategy to deliver solutions now must implement changes on a near real-time basis. Complicating matters is the emergence of new ... Read more

    $11.99 USD

  • MANAGING CUSTOMER VALUE: ONE STAGE AT A TIME

    by SOMAN DILIP & N-MARANDI SARA ...
    How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start what tools do you use what ... Read more

    $24.99 USD

  • Health Analytics

    Gaining the Insights to Transform Health Care

    by Jason Burke ...
    Series Book 71 - Wiley and SAS Business Series
    A hands-on, analytics road map for health industry leadersThe industry-wide transformation taking place across the health and life sciences ecosystem is mandating that organizations adopt new decision-making capabilities, based on science and real-world information. Analytics will be a required competency for the modern health enterprise; this book is about how to "cross the chasm." The ultimate ... Read more

    $38.00 USD

  • Business Basics for Nurses

    by Suzanne Waddill-Goad, DNP, MBA, RN, CEN ...
    Business Basics for Nurses is a practical guide that informs and expands thinking for nurses considering or already involved in business. Written to stimulate and enhance creative thinking and showcase how business acumen will make any nurse a better practitioner, author Suzanne Waddill-Goad establishes that the behind-the-scenes business of healthcare can be just as important as clinical care. ... Read more

    $25.99 USD

  • Technology and the Insurance Industry

    Re-configuring the Competitive Landscape

    by Antonella Cappiello ...
    Series series Economics and Finance (R0)
    The book analyzes the role of technology in the redefinition of the competitiveness of insurance markets. With a focus on the competitive challenges of InsurTech startup to the incumbent insurers, the book will discuss the strategic role of technology both in the development and in the distribution of insurance services and explore the customer relationship evolution following the digitalization ... Read more

    $49.49 USD

  • Servitization Strategy and Managerial Control

    by Anna Pistoni, Lucrezia Songini ...
    Series Book 32 - Studies in Managerial and Financial Accounting
    Manufacturing firms are moving beyond manufacturing to offer services and solutions, often delivered through their products, or at least in association with them. This strategy is called “servitization” and these new business models are based on the Product-Service-System (PSS).This book, through both a theoretical and an empirical approach, intends to present and discuss the main challenges that ... Read more

    $126.99 USD

  • Customer Relationship Marketing: Theoretical And Managerial Perspectives

    by Naresh K Malhotra, James Agarwal ...
    'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages ... Read more

    $41.99 USD

  • Innovation in Pricing

    Contemporary Theories and Best Practices

    Edited by Andreas Hinterhuber, Stephan Liozu ...
    Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book.This new edition of Innovation in Pricing builds on the ... Read more

    $99.99 USD

  • Developments in Logistics and Supply Chain Management

    Past, Present and Future

    by Helen Rogers, Andrew Potter, Mohamed Naim, Kulwant S. Pawar ...
    Series series Business and Management (R0)
    Containing the most influential papers from the International Symposium on Logistics, Developments in Logistics and Supply Chain Management demonstrates the evolution in logistics and supply chain management since the 1990s. ... Read more

    $152.99 USD