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FireSigns

A Semiotic Theory for Graphic Design

by Steven Skaggs ...

Series series Design Thinking, Design Theory
Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers.Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from ... Read more

$30.99 USD

Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers.Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from
... Read more

The Way We Think

Conceptual Blending And The Mind's Hidden Complexities

by Gilles Fauconnier, Mark Turner ...

In its first two decades, much of cognitive science focused on such mental functions as memory, learning, symbolic thought, and language acquisition -- the functions in which the human mind most closely resembles a computer. But humans are more than computers, and the cutting-edge research in cognitive science is increasingly focused on the more mysterious, creative aspects of the mind. The Way We ... Read more

$14.99 USD

In its first two decades, much of cognitive science focused on such mental functions as memory, learning, symbolic thought, and language acquisition -- the functions in which the human mind most closely resembles a computer. But humans are more than computers, and the cutting-edge research in cognitive science is increasingly focused on the more mysterious, creative aspects of the mind. The Way We
... Read more
Figurative Language

by Eve Sweetser, Barbara Dancygier ...

Series series Cambridge Textbooks in Linguistics
This lively introduction to figurative language explains a broad range of concepts, including metaphor, metonymy, simile, and blending, and develops new tools for analyzing them. It coherently grounds the linguistic understanding of these concepts in basic cognitive mechanisms such as categorization, frames, mental spaces, and viewpoint; and it fits them into a consistent framework which is ... Read more

$45.99 USD

This lively introduction to figurative language explains a broad range of concepts, including metaphor, metonymy, simile, and blending, and develops new tools for analyzing them. It coherently grounds the linguistic understanding of these concepts in basic cognitive mechanisms such as categorization, frames, mental spaces, and viewpoint; and it fits them into a consistent framework which is
... Read more
Phenomenology of the Visual Arts (even the frame)

by Paul Crowther ...

Why are the visual arts so important and what is it that makes their forms significant? Countering recent interpretations of meaning that understand visual artworks on the model of literary texts, Crowther formulates a theory of the visual arts based on what their creation achieves both cognitively and aesthetically. He develops a phenomenology that emphasizes how visual art gives unique aesthetic ... Read more

$26.99 USD

Why are the visual arts so important and what is it that makes their forms significant? Countering recent interpretations of meaning that understand visual artworks on the model of literary texts, Crowther formulates a theory of the visual arts based on what their creation achieves both cognitively and aesthetically. He develops a phenomenology that emphasizes how visual art gives unique aesthetic
... Read more
Multimodality

A Social Semiotic Approach to Contemporary Communication

by Gunther Kress ...

The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making.Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the ... Read more

$80.99 USD

The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making.Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the
... Read more
Visuality for Architects

Architectural Creativity and Modern Theories of Perception and Imagination

by Branko Mitrovic ...

What is more important in architectural works—their form, shape, and color, or the meanings and symbolism that can be associated with them? Can aesthetic judgments of architecture be independent of the stories one can tell about buildings? Do non-architects perceive buildings in the same way as do architects?For the greater part of the twentieth century it was common to respond to these and ... Read more

$27.99 USD

What is more important in architectural works—their form, shape, and color, or the meanings and symbolism that can be associated with them? Can aesthetic judgments of architecture be independent of the stories one can tell about buildings? Do non-architects perceive buildings in the same way as do architects?For the greater part of the twentieth century it was common to respond to these and
... Read more
This Means This, This Means That Second Edition

A User's Guide to Semiotics

by Sean Hall ...

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory.This new edition features an expanded ... Read more

$4.99 USD

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory.This new edition features an expanded
... Read more
Gestures

by Vilém Flusser ...

Translated by Nancy Ann Roth ...

Throughout his career, the influential new media theorist Vilém Flusser kept the idea of gesture in mind: that people express their being in the world through a sweeping range of movements. He reconsiders familiar actions—from speaking and painting to smoking and telephoning—in terms of particular movement, opening a surprising new perspective on the ways we share and preserve meaning. A gesture ... Read more

$14.99 USD

Throughout his career, the influential new media theorist Vilém Flusser kept the idea of gesture in mind: that people express their being in the world through a sweeping range of movements. He reconsiders familiar actions—from speaking and painting to smoking and telephoning—in terms of particular movement, opening a surprising new perspective on the ways we share and preserve meaning. A gesture
... Read more
Visual Communication Design

An Introduction to Design Concepts in Everyday Experience

by Introduction to Visual Communication Meredith Davis, Introduction to Visual Communication Jamer Hunt ...

Series series Required Reading Range
Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today ... Read more

$36.99 USD

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today
... Read more
The Construction of Drawings and Movies

Models for Architectural Design and Analysis

by Thomas Forget ...

The architectural imagery that you create is most effective when it examines your project in an abstract manner. Most students and practitioners understand linear perspective and cinema to be examples of architectural presentation tools. This book asks you to consider drawings and movies to be analytical tools that give you the capacity to engage all phases of the design process, from parti to ... Read more

$84.99 USD

The architectural imagery that you create is most effective when it examines your project in an abstract manner. Most students and practitioners understand linear perspective and cinema to be examples of architectural presentation tools. This book asks you to consider drawings and movies to be analytical tools that give you the capacity to engage all phases of the design process, from parti to
... Read more
Glitch Art in Theory and Practice

Critical Failures and Post-Digital Aesthetics

by Michael Betancourt ...

Glitch Art in Theory and Practice: Critical Failures and Post-Digital Aesthetics explores the concept of "glitch" alongside contemporary digital political economy to develop a general theory of critical media using glitch as a case study and model, focusing specifically on examples of digital art and aesthetics. While prior literature on glitch practice in visual arts has been divided between ... Read more

Was $34.99 USD Now $30.99 USD

Glitch Art in Theory and Practice: Critical Failures and Post-Digital Aesthetics explores the concept of "glitch" alongside contemporary digital political economy to develop a general theory of critical media using glitch as a case study and model, focusing specifically on examples of digital art and aesthetics. While prior literature on glitch practice in visual arts has been divided between
... Read more
Literary Gaming

by Astrid Ensslin ...

A new analytical framework for understanding literary videogames, the literary-ludic spectrum, illustrated by close readings of selected works.In this book, Astrid Ensslin examines literary videogames—hybrid digital artifacts that have elements of both games and literature, combining the ludic and the literary. These works can be considered verbal art in the broadest sense (in that language plays ... Read more

$25.99 USD

A new analytical framework for understanding literary videogames, the literary-ludic spectrum, illustrated by close readings of selected works.In this book, Astrid Ensslin examines literary videogames—hybrid digital artifacts that have elements of both games and literature, combining the ludic and the literary. These works can be considered verbal art in the broadest sense (in that language plays
... Read more

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Top Series in United States

Design Thinking, Design Theory

FireSigns

People who read this also enjoyed

The Way We Think

Figurative Language

Phenomenology of the Visual Arts (even the frame)

Multimodality

Visuality for Architects

This Means This, This Means That Second Edition

Gestures

Visual Communication Design

The Construction of Drawings and Movies

Glitch Art in Theory and Practice

Literary Gaming

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Top Series in United States

Design Thinking, Design Theory

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