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Hardcore Software

Inside the Rise and Fall of the PC Revolution

by Steven Sinofsky ...

This book takes you on a journey from the early days of PCs, through the evolution of technology, to the assembly of teams that built the bedrock of today's digital world. Sinofsky shares firsthand experiences, revealing the challenges and triumphs encountered while navigating Microsoft's corporate dynamics, and how external forces like the press and partnerships influenced the trajectory of ... Read more

$9.99 USD or Free with Kobo Plus

This book takes you on a journey from the early days of PCs, through the evolution of technology, to the assembly of teams that built the bedrock of today's digital world. Sinofsky shares firsthand experiences, revealing the challenges and triumphs encountered while navigating Microsoft's corporate dynamics, and how external forces like the press and partnerships influenced the trajectory of
... Read more
One Strategy

Organization, Planning, and Decision Making

by Steven Sinofsky, Marco Iansiti ...

Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy.Challenging traditional views of strategy and operational execution, this book-written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-describes how you can drive innovation by connecting the ... Read more

$25.00 USD

Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy.Challenging traditional views of strategy and operational execution, this book-written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-describes how you can drive innovation by connecting the
... Read more

Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore ...

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Read more

$19.99 USD

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of
... Read more
Crossing the Chasm

Marketing and Selling Technology Project

by Geoffrey A. Moore ...

Series Book 15 - Collins Business Essentials
The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Read more

$13.99 USD

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of
... Read more
Org Design for Design Orgs

Building and Managing In-House Design Teams

by Peter Merholz, Kristin Skinner ...

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most ... Read more

$24.49 USD

Also available as: Audiobook

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most
... Read more

Also available as: Audiobook
Mastering Professional Scrum

A Practitioner’s Guide to Overcoming Challenges and Maximizing the Benefits of Agility

by Stephanie Ockerman, Simon Reindl ...

Series series The Professional Scrum Series
“Our job as Scrum professionals is to continually improve our ability to use Scrum to deliver products and services that help customers achieve valuable outcomes. This book will help you to improve your ability to apply Scrum.”–From the Foreword by Ken Schwaber, co-author of ScrumMastering Professional Scrum is for anyone who wants to deliver increased value by using Scrum more effectively. ... Read more

$30.59 USD

“Our job as Scrum professionals is to continually improve our ability to use Scrum to deliver products and services that help customers achieve valuable outcomes. This book will help you to improve your ability to apply Scrum.”–From the Foreword by Ken Schwaber, co-author of ScrumMastering Professional Scrum is for anyone who wants to deliver increased value by using Scrum more effectively.
... Read more
Dealing with Darwin

How Great Companies Innovate at Every Phase of Their Evolution

by Geoffrey A. Moore Ph.D. ...

Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he’s back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent ... Read more

Was $8.99 USD Now $4.99 USD

Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he’s back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent
... Read more
Agile Project Management: Creating Innovative Products

Creating Innovative Products

by Jim Highsmith ...

Series series Agile Software Development Series
Best practices for managing projects in agile environments—now updated with new techniques for larger projectsToday, the pace of project management moves faster. Project management needs to become more flexible and far more responsive to customers. Using Agile Project Management (APM), project managers can achieve all these goals without compromising value, quality, or business discipline. In ... Read more

$47.69 USD

Best practices for managing projects in agile environments—now updated with new techniques for larger projectsToday, the pace of project management moves faster. Project management needs to become more flexible and far more responsive to customers. Using Agile Project Management (APM), project managers can achieve all these goals without compromising value, quality, or business discipline. In
... Read more
Hacking Marketing

Agile Practices to Make Marketing Smarter, Faster, and More Innovative

by Scott Brinker ...

Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of ... Read more

$17.00 USD

Also available as: Audiobook

Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of
... Read more

Also available as: Audiobook
Scaling Lean & Agile Development

Thinking and Organizational Tools for Large-Scale Scrum

by Craig Larman, Bas Vodde ...

Lean Development and Agile Methods for Large-Scale Products: Key Thinking and Organizational Tools for Sustainable Competitive SuccessIncreasingly, large product-development organizations are turning to lean thinking, agile principles and practices, and large-scale Scrum to sustainably and quickly deliver value and innovation. However, many groups have floundered in their practice-oriented ... Read more

$52.19 USD

Lean Development and Agile Methods for Large-Scale Products: Key Thinking and Organizational Tools for Sustainable Competitive SuccessIncreasingly, large product-development organizations are turning to lean thinking, agile principles and practices, and large-scale Scrum to sustainably and quickly deliver value and innovation. However, many groups have floundered in their practice-oriented
... Read more
The Shortest Distance Between You and Your New Product, 2nd Edition

How Innovators Use Rapid Learning Cycles to Get Their Best Ideas to Market Faster

by Katherine Radeka ...

Do your products take too long to get to market? The Rapid Learning Cycles framework is an approach to product development that has helped hundreds of teams get their products to market faster. When you can get your product into customers' hands faster, you see your vision brought to life sooner. You can beat any competition to market with your best ideas. You can shorten the time it takes before ... Read more

$14.99 USD

Do your products take too long to get to market? The Rapid Learning Cycles framework is an approach to product development that has helped hundreds of teams get their products to market faster. When you can get your product into customers' hands faster, you see your vision brought to life sooner. You can beat any competition to market with your best ideas. You can shorten the time it takes before
... Read more
Strategy to Reality

Making the Impossible Possible for Business Architects, Change Makers and Strategy Execution Leaders

by Whynde Kuehn ...

Strategy to Reality brings together a vast number of perspectives and experiences, offering business leaders the straight talk necessary to clarify, simplify, and humanize business architecture with Whynde Kuehn’s practical and actionable approach.Whynde Kuehn’s vision can be summed up in one word: big. She loves climbing mountains—physical and metaphorical—and her most successful summit can be ... Read more

$10.99 USD or Free with Kobo Plus

Strategy to Reality brings together a vast number of perspectives and experiences, offering business leaders the straight talk necessary to clarify, simplify, and humanize business architecture with Whynde Kuehn’s practical and actionable approach.Whynde Kuehn’s vision can be summed up in one word: big. She loves climbing mountains—physical and metaphorical—and her most successful summit can be
... Read more

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Hardcore Software

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People who read these also enjoyed

Crossing the Chasm, 3rd Edition

Crossing the Chasm

Org Design for Design Orgs

Mastering Professional Scrum

Dealing with Darwin

Agile Project Management: Creating Innovative Products

Hacking Marketing

Scaling Lean & Agile Development

The Shortest Distance Between You and Your New Product, 2nd Edition

Strategy to Reality

eReaders

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Available:

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