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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

by Jack Trout, Steve Rivkin ...

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete ... Read more

$25.19 USD

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete
... Read more
Differentiate or Die

Survival in Our Era of Killer Competition

by Jack Trout, Steve Rivkin ...

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This ... Read more

$17.00 USD

Also available as: Audiobook

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This
... Read more

Also available as: Audiobook
The Making of a Name : The Inside Story of the Brands We Buy

The Inside Story of the Brands We Buy

by Steve Rivkin;Fraser Sutherland;Jack Trout ...

How do brand names differ from other names and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled bought ... Read more

$34.19 USD

How do brand names differ from other names and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled bought
... Read more
Audiobook

Differentiate or Die

Survival in Our Era of Killer Competition

by Jack Trout, Steve Rivkin ...

Narrated by John Lescault ...

Unabridged

6 hours 26 min

In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival, the heart of successful marketing.In Differentiate or Die, bestselling author Jack Trout ... Read more

$16.95 USD

Also available as: eBook

In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival, the heart of successful marketing.In Differentiate or Die, bestselling author Jack Trout
... Read more

Also available as: eBook

Audiobook

Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

by Ryan Holiday ...

Narrated by Ryan Holiday ...

Unabridged

2 hours 40 min

A primer on the future of PR, marketing, and advertising—now revised and updated with new case studiesMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build ... Read more

$10.99 USD

Also available as: eBook

A primer on the future of PR, marketing, and advertising—now revised and updated with new case studiesMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build
... Read more

Also available as: eBook
Audiobook

The Speed of Trust

The One Thing that Changes Everything

by Stephen M.R. Covey ...

Narrated by Stephen M.R. Covey ...

Unabridged

12 hours 13 min

Over two million copies sold.Stephen M. R. Covey shows how trust—and the speed at which it is established with clients, employees, and all stakeholders—is the single most critical component of a successful leader and organization.Stephen M. R. Covey, widely known as one of the world’s leading authorities on trust, asserts that it is “the most overlooked, misunderstood, underutilized asset to ... Read more

$29.99 USD

Also available as: eBook

Over two million copies sold.Stephen M. R. Covey shows how trust—and the speed at which it is established with clients, employees, and all stakeholders—is the single most critical component of a successful leader and organization.Stephen M. R. Covey, widely known as one of the world’s leading authorities on trust, asserts that it is “the most overlooked, misunderstood, underutilized asset to
... Read more

Also available as: eBook
Audiobook

Contagious

Why Things Catch On

by Jonah Berger ...

Narrated by Keith Nobbs ...

Unabridged

6 hours 50 min

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Read more

$19.99 USD

Also available as: eBook

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk
... Read more

Also available as: eBook
Audiobook

Product Leadership

How Top Product Managers Launch Awesome Products and Build Successful Teams

by Richard Banfield, Martin Eriksson, Nate Walkingshaw ...

Narrated by Mitchell Dorian ...

Unabridged

7 hours 41 min

In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't?This ... Read more

$19.99 USD

Also available as: eBook

In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't?This
... Read more

Also available as: eBook
Audiobook

Linchpin

Are You Indispensable?

by Seth Godin ...

Narrated by Seth Godin ...

Abridged

2 hours 16 min

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn ... Read more

$10.99 USD

Also available as: eBook

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn
... Read more

Also available as: eBook
Audiobook

To Sell Is Human

The Surprising Truth About Moving Others

by Daniel H. Pink ...

Narrated by Daniel H. Pink ...

Unabridged

6 hours 6 min

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by ... Read more

$17.99 USD

Also available as: eBook

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by
... Read more

Also available as: eBook
Audiobook

Thinking in Bets

Making Smarter Decisions When You Don't Have All the Facts

by Annie Duke ...

Narrated by Annie Duke ...

Unabridged

6 hours 50 min

NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,... ... Read more

$17.50 USD

Also available as: eBook

NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,...
... Read more

Also available as: eBook
Audiobook

Factfulness

Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think

by Hans Rosling, Ola Rosling, Anna Rosling Ronnlund ...

Narrated by Richard Harries ...

Unabridged

8 hours 50 min

For fans of Freakonomics and Thinking, Fast and Slow, here is a book by Hans Rosling, the scientist called "a true inspiration" by Bill Gates, that teaches us how to see the world as it truly is. Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts. When asked simple questions about global trends-what percentage of the world's population live ... Read more

$19.99 USD

Also available as: eBook

For fans of Freakonomics and Thinking, Fast and Slow, here is a book by Hans Rosling, the scientist called "a true inspiration" by Bill Gates, that teaches us how to see the world as it truly is. Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts. When asked simple questions about global trends-what percentage of the world's population live
... Read more

Also available as: eBook

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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

Differentiate or Die

The Making of a Name : The Inside Story of the Brands We Buy

Differentiate or Die

People who read these also enjoyed

Growth Hacker Marketing

The Speed of Trust

Contagious

Product Leadership

Linchpin

To Sell Is Human

Thinking in Bets

Factfulness

eReaders

Apps

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Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

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1 audiobook monthly

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