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Jobs to Be Done

A Roadmap for Customer-Centered Innovation

by Stephen Wunker, Jessica Wattman, David Farber ...

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: ... Read more

$19.99 USD or Free with Kobo Plus

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method:
... Read more
The Innovative Leader

Step-By-Step Lessons from Top Innovators For You and Your Organization

by Stephen Wunker, Jennifer Luo Law, Hari Nair ...

Provides exclusive insights into the innovative practices of world-class leaders like Microsoft's Satya Nadella, Panera's Ron Shaich, and Levi's Chip BerghPenned by industry experts in innovation, Stephen Wunker, Jennifer Luo Law, and Hari NairFeatures practical, step-by-step guidelines to implement innovation in any organizationTargets a broad readership, from business executives, entrepreneurs, ... Read more

$8.99 USD or Free with Kobo Plus

Provides exclusive insights into the innovative practices of world-class leaders like Microsoft's Satya Nadella, Panera's Ron Shaich, and Levi's Chip BerghPenned by industry experts in innovation, Stephen Wunker, Jennifer Luo Law, and Hari NairFeatures practical, step-by-step guidelines to implement innovation in any organizationTargets a broad readership, from business executives, entrepreneurs,
... Read more
Costovation

Innovation That Gives Your Customers Exactly What They Want--And Nothing More

by Stephen Wunker, Jennifer Luo Law ...

Cutting costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?This book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what ... Read more

$7.49 USD

Also available as: Audiobook

Cutting costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?This book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what
... Read more

Also available as: Audiobook
Capturing New Markets: How Smart Companies Create Opportunities Others Don’t

by Stephen Wunker ...

Create and dominate new markets to escape commoditization and spur business growth!New markets are your best shot at growth, but to win them you’ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission ... Read more

$25.19 USD

Create and dominate new markets to escape commoditization and spur business growth!New markets are your best shot at growth, but to win them you’ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission
... Read more
Audiobook

Jobs To Be Done

A Roadmap for Customer-Centered Innovation

by David Farber, Jessica Wattman, Stephen Wunker ...

Narrated by Tim Andres Pabon ...

Unabridged

4 hours 52 min

In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or ... Read more

$24.99 USD

In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or
... Read more
Audiobook

Costovation

Innovation That Gives Your Customers Exactly What They Want--And Nothing More

by Stephen Wunker, Jennifer Luo Law ...

Narrated by Van Tracy ...

Unabridged

4 hours 45 min

Cutting costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?This book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what ... Read more

$20.99 USD

Also available as: eBook

Cutting costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?This book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what
... Read more

Also available as: eBook

Audiobook

Competing Against Luck

The Story of Innovation and Customer Choice

by Taddy Hall, Karen Dillon, David S. Duncan, Clayton M. Christensen ...

Narrated by John Pruden ...

Unabridged

7 hours 25 min

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more ... Read more

$23.99 USD

Also available as: eBook

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more
... Read more

Also available as: eBook
Audiobook

The Lean Product Playbook

How to Innovate with Minimum Viable Products and Rapid Customer Feedback

by Dan Olsen ...

Narrated by Walter Dixon ...

Unabridged

9 hours 54 min

The missing manual on how to apply Lean Startup to build products that customers loveThe Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step ... Read more

$29.99 USD

Also available as: eBooks

The missing manual on how to apply Lean Startup to build products that customers loveThe Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step
... Read more

Also available as: eBooks
Audiobook

High Output Management

by Andrew S. Grove ...

Narrated by Marc Cashman ...

Unabridged

8 hours 2 min

The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary ... Read more

$20.00 USD

Also available as: eBook

The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary
... Read more

Also available as: eBook
Audiobook

Managing Humans

Biting and Humorous Tales of a Software Engineering Manager

by Michael Lopp ...

Narrated by TJ Johnson ...

Unabridged

5 hours 39 min

Read hilarious stories with serious lessons that Michael Lopp extracts from his varied and sometimes bizarre experiences as a manager at Apple, Pinterest, Palantir, Netscape, Symantec, Slack, and Borland. Many of the stories first appeared in primitive form in Lopp's perennially popular blog, Rands in Repose. The Third Edition of Managing Humans contains a whole new season of episodes from the ... Read more

$15.99 USD

Also available as: eBook

Read hilarious stories with serious lessons that Michael Lopp extracts from his varied and sometimes bizarre experiences as a manager at Apple, Pinterest, Palantir, Netscape, Symantec, Slack, and Borland. Many of the stories first appeared in primitive form in Lopp's perennially popular blog, Rands in Repose. The Third Edition of Managing Humans contains a whole new season of episodes from the
... Read more

Also available as: eBook
Audiobook

Who's in Charge?

Free Will and the Science of the Brain

by Michael S. Gazzaniga ...

Narrated by Pete Larkin ...

Unabridged

8 hours 8 min

A powerful orthodoxy in the study of the brain has taken hold inrecent years: Since physical laws govern the physical world and our own brains are part of that world, physical laws therefore govern ourbehavior and even our conscious selves. Free will is meaningless, goesthe mantra; we live in a "determined" world.Not so, argues the renowned neuroscientist Michael S. Gazzaniga in this thoughtful, ... Read more

$17.99 USD

Also available as: eBook

A powerful orthodoxy in the study of the brain has taken hold inrecent years: Since physical laws govern the physical world and our own brains are part of that world, physical laws therefore govern ourbehavior and even our conscious selves. Free will is meaningless, goesthe mantra; we live in a "determined" world.Not so, argues the renowned neuroscientist Michael S. Gazzaniga in this thoughtful,
... Read more

Also available as: eBook
Audiobook

Measure What Matters

How Google, Bono, and the Gates Foundation Rock the World with OKRs

by John Doerr ...

Narrated by John Doerr, Various, William Davidow, Brett Kopf, Jini Kim, Mike Lee, Atticus Tysen, Patti Stonesifer, Susan Wojcicki0, Cristos Goodrow1, Julia Collins2, Alex Garden3, Joseph Suzuki4 ...

Unabridged

7 hours 56 min

Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth--and how it can help any organization thrive.In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had ... Read more

$17.50 USD

Also available as: eBook

Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth--and how it can help any organization thrive.In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had
... Read more

Also available as: eBook

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Recommended For You

“stephen wunker”

Jobs to Be Done

The Innovative Leader

Costovation

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t

Jobs To Be Done

Costovation

People who read these also enjoyed

Competing Against Luck

The Lean Product Playbook

High Output Management

Managing Humans

Who's in Charge?

Measure What Matters

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“stephen wunker”

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