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Showing 1 - 12 of 12 results for “stephen l vargo”
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  • Service-Dominant Logic

    Premises, Perspectives, Possibilities

    by Robert F. Lusch, Stephen L. Vargo ...
    In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a ... Read more

    $36.89 USD

  • Service in the AI Era

    Science, Logic, and Architecture Perspectives

    by Jim Spohrer, Paul P. Maglio, Stephen L. Vargo, Markus Warg ...
    Are you prepared for the coming AI era?AI advances will profoundly change your daily service interactions, so this book provides readers with a necessary understanding of service, the application of resources (e.g., knowledge) for the benefit of another. In just minutes, you can learn about today’s use of early-stage AI for automation and augmentation, and essential elements of service science, ... Read more

    $12.99 USD

  • The Service-Dominant Logic of Marketing

    Dialog, Debate, and Directions

    by Robert F. Lusch, Stephen L. Vargo ...
    Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines ... Read more

    $82.99 USD

  • Complexity and Emergence in Market Ecosystems

    Edited by Debora Sarno, Francesco Polese, Stephen Louis Vargo ...
    Series series Physics and Astronomy (R0)
    This book delves into the intricacies of transformative processes, focusing particularly on radical and disruptive changes that shape markets, social systems, organizations, cities, and service ecosystems. In a world characterized by turbulence, unpredictability, and complex challenges, managers and marketers are tasked with navigating change and driving progress. Drawing on frameworks, typologies ... Read more

    $152.09 USD

  • The SAGE Handbook of Service-Dominant Logic

    Edited by Stephen L. Vargo, Robert F. Lusch ...
    Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, ... Read more

    $118.79 USD

  • Toward a Better Understanding of the Role of Value in Markets and Marketing

    by Naresh K. Malhotra ...
    Series Book 9 - Review of Marketing Research
    In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also ... Read more

    $147.59 USD

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    A Guided Tour Through The Wilds of Strategic Mangament

    by Bruce Ahlstrand, Joseph Lampel, Henry Mintzberg ...
    Strategy Safari, the international bestseller on business strategy by leading management thinker Henry Mintzberg and his colleagues Bruce Ahlstrand and Joseph Lampel, is widely considered a classic work in the field.No other book synthesizes the entire history and evolution of strategic management in so lively and entertaining a fashion. Since the initial publication of Strategy Safari, managers, ... Read more

    $15.99 USD

  • Systems Thinking

    Managing Chaos and Complexity: A Platform for Designing Business Architecture

    by Jamshid Gharajedaghi ...
    In a global market economy, a viable business cannot be locked into a single form or function anymore. Rather, success is contingent upon a self-renewing capacity to spontaneously create structures, functions, and processes responsive to a fluctuating business landscape. Now in its third edition, Systems Thinking synthesizes systems theory and interactive design, providing an operational ... Read more

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  • The Sixth Sense

    Accelerating Organizational Learning with Scenarios

    by Kees van der Heijden, Ron Bradfield, George Burt, George Cairns, George Wright ...
    This book helps managers move beyond the idea that the future of business will resemble the past and allows them to use scenarios to imagine multiple perspectives. The concepts of organizational realities, experience, and beliefs are explored to encourage and embrace change in business organizations for a successful future. ... Read more

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  • Knowledge Creation and Management

    New Challenges for Managers

    by Kazuo Ichijo, Ikujiro Nonaka ...
    This book presents the latest management ideas in knowledge creation and management in readable and non-technical chapters. Leading experts have contributed chapters in their fields of expertise. Each distils his or her subject in a chapter that is accessible to managers who want to learn what can be applied to their organizations without the distracting details of research methodology. Each ... Read more

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  • Strategy in Practice

    A Practitioner's Guide to Strategic Thinking

    by George Tovstiga ...
    A practitioner-focused approach to strategy and real-world strategic thinkingThis 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations ... Read more

    $44.00 USD

  • Knowledge and Strategy

    Edited by Michael H. Zack ...
    First Published in 1999. This is the first knowledge book in the Resources for the Knowledge-Based Economy Readers' series to link the two hot topics of knowledge and strategy. The book centers around the concept of treating organizational knowledge as a valuable strategy asset. Knowledge strategy is a natural extension of the historical development of business strategy in general. The book ... Read more

    $82.99 USD