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“stephan liozu”

Showing 1 - 9 of 9 results for “stephan liozu”
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  • Pricing and Human Capital

    A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills

    by Stephan Liozu ...
    The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the ... Read more

    $54.99 USD

  • Pricing Strategy Implementation

    Translating Pricing Strategy into Results

    by Andreas Hinterhuber, Stephan M. Liozu ...
    Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical rigor, and an ability ... Read more

    $67.99 USD

  • The Pricing Journey

    The Organizational Transformation Toward Pricing Excellence

    by Stephan M. Liozu ...
    Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and ... Read more

    $53.29 USD

  • Dollarizing Differentiation Value

    A Practical Guide for the Quantification and the Capture of Customer Value

    by Stephan M. Liozu ...
    Now is the time to answer that "value" question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a daunting question of survival into a sustainable answer ... Read more

    $9.99 USD or Free with Kobo Plus

  • Value Mindset

    Accelerate Your Value Transformation By Changing Your Mindset

    by Stephan M. Liozu ...
    The most important factor in a successful business transformation is mindset. It's more important than any tool, any process, any training session, or any single financial incentive. But you can't will a positive mindset into existence. No one can snap their fingers or hypnotize a team into believing in the mission, believing in the transformation, or ultimately believing in their team and in ... Read more

    $9.99 USD or Free with Kobo Plus

  • Innovation in Pricing

    Contemporary Theories and Best Practices

    Edited by Andreas Hinterhuber, Stephan Liozu ...
    Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book.This new edition of Innovation in Pricing builds on the ... Read more

    $99.99 USD

  • Digital Pricing Strategy

    Capturing Value from Digital Innovations

    Edited by Stephan M. Liozu, Andreas Hinterhuber ...
    Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment.Case studies, examples and interviews ... Read more

    $59.99 USD

  • Pricing and the Sales Force

    Edited by Andreas Hinterhuber, Stephan Liozu ...
    Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" – converting those list prices into the realized sales, and as a result, greater profitability? This is the ... Read more

    $73.99 USD

  • The ROI of Pricing

    Measuring the Impact and Making the Business Case

    Edited by Stephan Liozu, Andreas Hinterhuber ...
    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI ... Read more

    $65.99 USD