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Top Series in United States

Showing 1 - 12 of 12 results for “stefan hoffmann”
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  • Consumer Behavior

    Understanding Consumers– Designing Marketing Activities

    by Stefan Hoffmann, Payam Akbar ...
    Series series Business and Management (R0)
    Detailed textbook with a focus on consumer behavior researchThis textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear ... Read more

    $89.09 USD

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  • Neuromarketing For Dummies

    by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl ...
    Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this ... Read more

    $14.00 USD

  • Intentional Interruption

    Breaking Down Learning Barriers to Transform Professional Practice

    by Steven Katz, Lisa Ain Dack ...
    Interrupt the status quo of activity-based PD to enable real professional learning by focusing on learning, collaborative inquiry, and instructional leadership in schools. ... Read more

    $31.49 USD

  • Honest Signals

    How They Shape Our World

    by Alex Pentland ...
    How understanding the signaling within social networks can change the way we make decisions, work with others, and manage organizations.How can you know when someone is bluffing? Paying attention? Genuinely interested? The answer, writes Alex Pentland in Honest Signals, is that subtle patterns in how we interact with other people reveal our attitudes toward them. These unconscious social signals ... Read more

    $13.99 USD

  • The Branded Mind

    What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

    by Erik Du Plessis ...
    The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to ... Read more

    $37.79 USD

  • Differentiation and the Brain

    How Neuroscience Supports the Learner-Friendly Classroom (Use Brain-Based Learning and Neuroeducation to Differentiate Instruction)

    by David A. Sousa, Carol Ann Tomlinson ...
    Students are becoming more academically and culturally diverse, making it more important than ever to shift away from a one-size-fits-all approach and toward differentiated instruction. The second edition of this best-selling book will help you create truly effective, brain-friendly classrooms for all learners. The authors share an array of updated differentiated instruction examples, scenarios, ... Read more

    $34.59 USD

  • Got Data? Now What?

    Creating and Leading Cultures of Inquiry

    by Laura Lipton, Bruce Wellman ...
    Explore three defining challenges that school teams face when gathering, interpreting, and utilizing school data. Complete with survey questions for efficient data collection, group work structures, strategies, and tools—along with essential definitions and descriptions of data types—this compelling guide will help you confront data obstacles and turn struggling committees into powerful ... Read more

    $28.79 USD

  • Creative Conspiracy

    The New Rules of Breakthrough Collaboration

    by Leigh Thompson ...
    Embracing the Counterintuitive Side of CollaborationThink of your to-do list at work. Chances are the most important tasks require you to work with others-and the success of those endeavors depends on the effectiveness of your collaboration.According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces ... Read more

    $25.19 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Advancing Differentiation

    Thinking and Learning for the 21st Century

    by Richard M. Cash ...
    Series series Free Spirit Professional®
    Powerful strategies that will transform the way you teach and the way your students learn.Advancing Differentiation will lead you through the process of creating a thriving, student-centered, 21st-century classroom. Since its initial publication, the book’s materials have undergone rigorous testing and refinement in classrooms all over the world to deliver the best and most effective ... Read more

    $30.99 USD

  • Beyond Goals

    Effective Strategies for Coaching and Mentoring

    by Susan David ...
    What is there in developmental relationships beyond setting and striving to achieve goals? The presence of goals in coaching and mentoring programs has gone largely unquestioned, yet evidence is growing that the standard prescription of SMART, challenging goals is not always appropriate - and even potentially dangerous - in the context of a complex and rapidly changing world. Beyond Goals advances ... Read more

    $70.99 USD

  • Organisational Behaviour

    by Rittik Chandra ...
    Organizational behaviour is a field of study that investigates the impact that individuals, groups and structures have on behaviour within an organization for the purpose of applying such knowledge towards improving an organization's effectiveness.It is an interdisciplinary field that includes sociology, psychology, communication, and management; and it complements the academic studies of ... Read more

    $3.99 USD

  • What Principals Need to Know About Differentiated Instruction

    by Gayle Gregory ...
    Series series What Principals Need to Know
    2nd Edition--Promote teaching strategies that meet the learning needs of all students, including students with special needs, gifted learners, students with attention deficit disorder, and English learners. This quick read explores the impact of brain function and learning styles, defines differentiation, and outlines conditions for successful implementation. The author examines implications for ... Read more

    $17.29 USD