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“stacy grau”

Showing 1 - 3 of 3 results for “stacy grau”
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  • Marketing for Nonprofit Organizations

    Insights and Innovations

    by Stacy Landreth Grau ...
    Successful nonprofit marketing can capture the attention of donors, volunteers, legislators, and service consumers. Recognition like this can lead to a successful organization for years to come. The second edition of Marketing for Nonprofit Organizations provides various strategies to build upon when marketing for nonprofit and social impact organizations. Stacy Landreth Grau integrates research ... Read more

    $41.39 USD

  • Celebrity 2.0

    The Role of Social Media Influencer Marketing in Building Brands

    by Stacy Landreth Grau, PhD ...
    Social media influencers rule the world!Gone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z. In the past few years, social media influencers dominate pop culture and brands are eager to work with them to build their brands. From music to gaming; from fashion to ... Read more

    $12.99 USD

  • Current Research on Gender Issues in Advertising

    Edited by Yorgos Zotos, Stacy Grau, Charles R. Taylor ...
    Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although ... Read more

    $59.99 USD